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Article

To celebrate the 50th anniversary of the birth of account planning, two industry veterans recall their time at two of the most influential advertising agencies in shaping the discipline – JWT and BMP.

Case Study

Cereal brand Kellogg's became a breakfast advocate in India promoting the consumption of the most important meal of the day.

News

SINGAPORE: Kellogg’s used to have to contend with unenthusiastic consumers in India, where sales of its corn flakes were sluggish two years ago, but the FMCG group managed to re-engage consumers through effective video content marketing.

Article

An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.

Article

Kellogg's, a breakfast foods manufacturer, developed recipe-orientated video content and used audience segmentation to drive sales in India.

Article

This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

Article

This Best Practice paper explains how to position a brand, arguing that effective positioning needs to be distinctive, appealing and relevant.

Article

This report from Think With Google examines how three highly successful brands in the US, India and Thailand captured hearts and views across the world with creative video content, and offers advice for brands looking to do the same.

Article

This article, taken from the Warc Toolkit 2016 report, looks at developments in digital marketing including concerns around viewability and ad fraud.

Article

This article examines the reasons why branding has not been successful for Britain's political parties and argues that branding has limits when it is associated with identity, rather than consumption.

News

NEW YORK: Programmatic advertising campaigns can be creative in nature alongside offering certain other efficiencies to brands, according to a leading executive from the Kellogg Co.

Article

This event report explains how the Kellogg Co., the food group, is approaching programmatic advertising from a creative standpoint, and not just as a procedural activity.

Article

This article sets out some of the mistakes made by multinational food companies launching products in emerging markets, and explains how to avoid them in the future.

Article

This article sets out five principles for international companies wanting to create a successful food brand in India.

News

NEW YORK: The Kellogg Company, the food manufacturer, is seeking to establish the long-term impact of television advertising by tapping a wide range of partners, from research firms to members of its peer group.

Research Paper

This paper compares different digital video ad 'viewability' measures, assessing accuracy, efficacy and reporting capabilities of four different vendors in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Cereal Partners Worldwide.

Article

This event report addresses how Kellogg's, the food group, boosted the viewability of its online advertising – and drove up campaign effectiveness as a result.

Article

This article describes how Peapod, the online grocery service, has grown its business in the US by delivering seamless browsing experiences, mobile integration and consistently high quality products.

Article

This article argues that successful business strategies tend to be simple, easily understood and, rather than characterised by intellectual excellence, composed of the core ingredients of curiosity, a keen sense of context and common sense.

News

NEW DELHI: Kellogg is to promote product variants designed to appeal to local tastes as it aims to defend its position in India's rapidly-growing breakfast foods market.

Article

Relevance, difference, emotional impact, recency and frequency are the general characteristics of advertising that people readily remember.

News

BRUSSELS: 'DutchDress', a World Cup-themed campaign developed for beer brand Bavaria by Selmore, has taken the Grand Prix at the 2011 IMC European Awards.

Case Study

Kellogg's Corn Flakes on-pack promotion for 2010 sought to galvanise Irish sports clubs and communities by offering them a €100,000 make-over for their playing field.

Research Paper

Celebrity athletes are a mainstay of popular culture and an increasingly important part of the marketing ecosystem.