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Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV. Included is a strategic evaluation with key facts about the Dutch company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Molson Coors. Included is a strategic evaluation with key facts about the Canadian and US company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This event report outlines how MillerCoors, the brewing giant, establishes and activates its sponsorship priorities.

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the beer and cider market.

Case Study

This case study shows how Rekorderlig, a cider brand, used a summer festival to increase brand awareness in the UK.

Article

This event report outlines how Heady Topper, which is brewed by The Alchemist, has become one of the most iconic craft beers in the US and beyond.

Article

This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Guinness.

Article

This Company Profile from Euromonitor provides key details and analysis of SABMiller Plc. Included is a strategic evaluation with key facts about the British company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This event report outlines how MillerCoors, the brewing group, successfully used branded emojis as a marketing medium for its Miller Lite and Coors Light beers.

Article

This event report shows how AB InBev, the brewing group, is aiming to enhance its in-store marketing efforts using digital technology.

Article

This event report shows how MillerCoors, the brewing group, is tackling declining sales in the light beer sector.

Article

This event report breaks down how MillerCoors, the brewing group, is tackling some of the major challenges of digitally-empowered marketing.

Article

This event report shows how MillerCoors, the brewing group, is ramping up its content-marketing capabilities to engage millennials.

Case Study

This case study describes the launch of the McGargles, a craft beer brand by the Rye River Brewing Company in Ireland, a competitive market for beers where advertising is sometimes perceived as damaging 'craft beer' credentials.

Research Paper

Through an experimental design, this study examines the mediating role of attitude towards values advocacy advertising sponsored by Miller and McDonald’s.

Article

This report provides insight and analysis from a macro-economic perspective of M&A activity across the key consumer products sub sectors, using M&A data provided by 36 leading European companies.

Article

This report from Warc’s Next Generation Research conference summarises the event’s proceedings under the main headings of mobile, social media and big data.

News

COPENHAGEN: Carlsberg, the brewing giant, is trying to attract greater numbers of female customers by creating bespoke drinks targeted specifically at this audience.

Article

Andy England is executive vice president and chief marketing officer of MillerCoors, the joint venture of SABMiller and Molson Coors that was set up to compete with US beer market leader Anheuser-Busch InBev.

Article

This paper provides an overview of the global alcoholic beverages industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Case Study

This campaign - a bronze winner at the 2011 CASSIES - aimed to create a "point of differentiation" for a beer brand, which had suffered market share declines for years.

Article

Mark Hunter, CEO of the Molson Coors (UK) and President of ISBA, delivered his keynote speech in London to the annual Members' Lunch on 21st April 2010.

Research Paper

Product placement within entertainment media has gained increasing attention from both the industry and scholars.

News

LONDON: Beer brands such as Grolsch, Stella Artois and Budweiser are increasingly turning away from television in the UK, as they seek to reflect the changing media habits of their core target audience of male consumers.