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Article

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

Article

This Company Profile from Euromonitor provides key details and analysis ofInternational Airlines Group, the owner of brands such as British Airways and Iberia.

Article

This Company Profile from Euromonitor provides key details and analysis of LATAM Airlines Group SA, the owner of brands such as LAN Argentina, Air Class, and MasAir.

Article

This article argues that proximity to clients, an external perspective and an enthusiastic, skilled team are key to a strong in-house agency which remains an important and growing part of the industry mix.

Article

This Company Profile from Euromonitor provides key details and analysis of Southwest Airlines Co. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the transport category.

Article

This Company Profile from Euromonitor provides key details and analysis of Air France. Included is a strategic evaluation with key facts about the Paris-based company, competitive positioning against comparative brands, and assessment of its position in the travel and tourism market.

Case Study

This case study analyses how Southwest Airlines, a US airline and the world's largest low-cost carrier, developed a new brand identity in the US.

News

LONDON: Sports fans have a mental inventory of major brands they associate with major events but they don't necessarily know which brands are sponsoring which events.

Article

This article describes how the origins of brand equity come from within an organisation and explores the important role that marketers can play in getting this right.

Article

This Company Profile from Euromonitor provides key details and analysis of Deutsche Lufthansa, owner of airline brands including Lufthansa, Swiss and JetBlue.

Article

This report provides insights into how sports content is being viewed and consumed in an increasingly fragmented media marketplace.

Opinion

It was American President Eisenhower who famously spoke of "unwarranted influence." At the time he was talking about the military-industrial complex.

Opinion

It looks as if US Airways and American Airlines are going to merge very soon. That merger would put them ahead of Delta (that purchased Northeast, then merged with Western, bought Pan Am routes, and finally merged with Northwest) and United (that kept it simple and just merged with Capital with Continental).

Article

This paper proposes a new way of looking at brand communication by broadening the perspective from explicit messages to implicit signals.

Case Study

Mass consolidation in the airline industry left Virgin Atlantic facing a new breed of global competitor.

Opinion

For those you who may have missed it, summer officially started last week, and that means vacations for most people.

Article

Tom O'Toole, SVP/COO of Mileage Plus Holdings at United Continental Holdings, discussed loyalty programs at the New York CMO Conference in 2011.

Article

Terry Tyrrell argues that the mismatch of cultures and failure to examine brand fit lies at the root of the problem with many mergers and acquisitions.

Article

This paper provides an overview of the global air transportation industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the United States Postal Service (USPS). It gives a snapshot summary of the organisation, with additional sections on its development, organisation and structure.

Article

This paper provides an overview of the direct broadcast satellite television industry, primarily in the United States.

Opinion

American, United, Continental, and US Airways all boosted fares on flights within the lower 48 states by $10 per round trip.

Article

Mergers run a high risk of failure if the parties involved do not fully understand how the respective brands and cultures will fit together.

Case Study

ebookers.com is a leading pan-European online travel agency specialising in worldwide travel. It offers a wide range of travel products, including a choice of over 250 airlines, more than 86,000 hotels, holidays, car hire and insurance.

Article

WARC Media Editor Laura James reviews the underlying media trends in the 2009 ARF Ogilvy Awards winners, and detects two broad themes: campaigns using research to gain targeting insights and campaigns using research to make media budgets more efficient.