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Article

Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.

Article

This Company Profile from Euromonitor provides key details and analysis of Royal FrieslandCampina NV, a Dutch packaged foods company with a strong focus on baby food and dairy.

Article

This event report outlines how Mondelez International, the food manufacturer, worked with a startup to create a new snack brand.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Article

This report reviews the strategies and priorities of the 15 largest packaged food players in the world, covering the forecasts from 2015-20.

News

NAPLES, FL: ConAgra Foods has moved beyond a "TV-first" mindset as it rigorously leverages data to help drive relevant messaging and engage an audience with rapidly evolving tastes and preferences.

Article

This event report details how ConAgra, the US food manufacturer has rethought its marketing ecosystem, moving away from TV-first, to a more nuanced, programmatic, ecosystem.

Opinion

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding.

Article

This article argues that data, like gold, is a low risk high return marketing investment that will drive a competitive advantage in a commoditised market.

Opinion

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding.

Case Study

This case study details how ConAgra Foods, an American packaged food company, promoted its Marie Callender's frozen foods brand in the U.S. market.

Article

This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.

Case Study

This case study describes how Alexia Frozen Foods targeted farmer's markets in the United States to convince food-lovers that its frozen foods could provide the quality they demanded, by using 100% natural, minimally-processed ingredients.

Article

This Company Profile from Euromonitor provides key details and analysis of Abbott Laboratories, the owner of brands such as Similac, Gain, and Glucerna.

Article

This article discusses the brand strategy of the American Heart Association, through an interview with its chief diversity officer Gerald E Johnson II, discussing the US charity's aim to improve the cardiovascular health of the public.

News

NEW YORK: Ad fraud is a major activity worth billions of dollars, and now accounts for one third of all digital ad spending in the US, a new study has said.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Twinings and Ovaltine.

Article

This Company Profile from Euromonitor provides key details and analysis of Cargill Texturizing Solutions.

Article

This event report covers how Dannon, the dairy group, has enhanced the status of its Light & Fit brand - a player in the very competitive US weight-management category.

Article

This event report covers Esurance's approach to taking calculated risks as it strives to outmanoeuvre larger rivals within the auto insurance space.

Article

This event report discusses the importance of brand activation - an idea based around the importance of managing the entire customer experience.

Article

This article summarises the results from the North America region for the 2015 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This article explains how the US advertising industry is responding to the challenge of digital advertising fraud.

Article

This Company Profile from Euromonitor provides key details and analysis of Barilla Holding SpA, the owner of brands such as Mulino Bianco and Harry's.

Article

This event report explores the social media habits of America's Hispanic population, and sets out which brands are best engaging this group, as discovered by analytics company Shareablee.