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Gunn Report

Looks into which North American campaigns, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Article

The growth of the internet and the convergence of IT and advertising will slowly lead to marketing being conducted on small set of dominant design platforms.

Case Study

XFINITY, a cable and internet provider, increased its Hispanic cable subscribers by introducing a campaign in the US that reflected how bilinguals live their lives and showcased the Language Choice option on its new X1 system.

Article

This article explores the rise of blockchain technology, originally created to underpin digital currencies like Bitcoin and now mooted as a means to rid the digital advertising industry of its ongoing fraud and transparency crises.

Case Study

Charter Communications, a telecommunications company, created a comprehensive campaign that leveraged direct media engagement and social media monitoring in order to increase support for its Time Warner Cable merger, in the US.

News

LONDON: Alphabet, Google's holding company, has increased its lead as the largest media owner in the world and now generates $60bn in media revenues, or 166% more than its nearest rival, Walt Disney.

Opinion

'Customer service' is a misnomer. Serving customers is what companies do but the 'customer service department' is problem resolution.

Article

This brief article highlights how poor customer service is due to corporations focusing on cost-cutting rather than growth.

Article

This report looks at the digital, video, and mobile US consumer usage trends in 2015.

News

LONDON: Growing adoption of smart devices has helped Google to cement its dominance as the world's largest media owner, according to new global rankings.

Research Paper

The paper describes the development of a tool to measure the emotional connection consumers have with PwC's Global Top 100 Organisations, and assesses the added value of that connection.

News

LONDON: Google remains by some distance the world's leading media company but there are signs that the current order is set to change as a new report reveals two Chinese businesses have joined the top rankings.

Article

Warc's First Movers report analyzes how major brands are responding to the most important trends affecting organizations in North America.

Article

In this article, Liz Schimel, chief digital officer for Meredith National Media Group, talks about the media group's content marketing strategy, which covers everything from providing media duties for Kraft to forming a tie-up with Walmart to promote its own Better Homes and Gardens magazines.

Research Paper

Asian-Americans lack the advertiser recognition and investment levels enjoyed by other ethnic groups in the United States.

Article

This article describes the common features of family firms and offers advice to marketers working in them.

Article

Digital technologies are allowing international brands to connect at a local level. Still, the process of localization can be a complex and cumbersome challenge for brand marketers, who must manage an array of data about local markets while maintaining brand consistency across markets.

Article

Hard data on the impact of meaningful marketing programmes can be elusive.

Article

This summary highlights emerging technologies and their relevance to marketers. It describes what each technology is for, who will use it, its role in the purchase decision journey, the competitive space, partners, campaign examples and brand opportunities.

Article

This paper provides an overview of the global cable and other pay-television services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global internet services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global telecommunications services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the online music and film distribution industry, primarily in the United States.

Article

This paper provides an overview of the direct broadcast satellite television industry, primarily in the United States.

Article

This paper provides an overview of the telephony industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.