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News

LONDON: Alphabet, Google's holding company, has increased its lead as the largest media owner in the world and now generates $60bn in media revenues, or 166% more than its nearest rival, Walt Disney.

Opinion

'Customer service' is a misnomer. Serving customers is what companies do but the 'customer service department' is problem resolution.

Article

This brief article highlights how poor customer service is due to corporations focusing on cost-cutting rather than growth.

Article

This report looks at the digital, video, and mobile US consumer usage trends in 2015.

News

LONDON: Growing adoption of smart devices has helped Google to cement its dominance as the world's largest media owner, according to new global rankings.

Research Paper

The paper describes the development of a tool to measure the emotional connection consumers have with PwC's Global Top 100 Organisations, and assesses the added value of that connection.

News

LONDON: Google remains by some distance the world's leading media company but there are signs that the current order is set to change as a new report reveals two Chinese businesses have joined the top rankings.

Article

Warc's First Movers report analyzes how major brands are responding to the most important trends affecting organizations in North America.

Article

This article describes the common features of family firms and offers advice to marketers working in them.

Research Paper

Asian-Americans lack the advertiser recognition and investment levels enjoyed by other ethnic groups in the United States.

Article

In this article, Liz Schimel, chief digital officer for Meredith National Media Group, talks about the media group's content marketing strategy, which covers everything from providing media duties for Kraft to forming a tie-up with Walmart to promote its own Better Homes and Gardens magazines.

Article

Digital technologies are allowing international brands to connect at a local level. Still, the process of localization can be a complex and cumbersome challenge for brand marketers, who must manage an array of data about local markets while maintaining brand consistency across markets.

Article

Hard data on the impact of meaningful marketing programmes can be elusive.

Article

This summary highlights emerging technologies and their relevance to marketers. It describes what each technology is for, who will use it, its role in the purchase decision journey, the competitive space, partners, campaign examples and brand opportunities.

Article

This paper provides an overview of the global cable and other pay-television services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global internet services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global telecommunications services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the online music and film distribution industry, primarily in the United States.

Article

This paper provides an overview of the telephony industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the high speed internet service providers industry, primarily in the United States.

Article

This paper provides an overview of the direct broadcast satellite television industry, primarily in the United States.

News

NEW YORK: Amazon, Kohl's and Costco are the companies with the most loyal customers in the US, a study has revealed.

Article

The emergence of internet-connected TV sets in 2011 together with the momentum of IPTV viewing is providing advertisers with the opportunity to combine TV's historical strength in reach and branding with some benefits of addressable media.

Article

This briefing offers an overview of the history, theories and key trends related to Twitter. It summarises characteristics of different uses and users of the micro-blogging website.

Research Paper

This presentation revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM Montreal.