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Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

News

MIAMI, FL: “Restroom for All”, a campaign created by McCann New York for Mastercard, claimed best-in-show honours at the Association of National Advertisers’ (ANA) 2017 Multicultural Excellence Awards.

Opinion

"Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National Advertisers' (ANA) 2017 Multicultural Excellence Awards.

Opinion

Studies suggest that likability is the key driver of advertising efficacy, outperforming all other measures as a predictive metric, so, argues Faris Yakob, why don’t more brands aim for being liked – a much more realistic goal than being loved.

Case Study

Xfinity/Comcast, a US cable communications company, turned its business around and achieved a level of growth not seen before in the company's 53-year history with its Language Choice campaign in the US.

News

LONDON: Originally developed in 2008 by the mysterious figure Satoshi Nakamoto, blockchain has emerged from the recesses of the dark web into a technology that will soon disrupt digital advertising, and provide a way to purge the industry of ...

Article

This article explores the rise of blockchain technology, originally created to underpin digital currencies like Bitcoin and now mooted as a means to rid the digital advertising industry of its ongoing fraud and transparency crises.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Article

This event report outlines how the Paramount Network, a cable and satellite channel owned by Viacom, is seeking to build its brand.

News

LOS ANGELES: Warner Bros, the entertainment studio famous for its movie productions, is embracing short-form video as video-streaming and social platforms offer new opportunities to attract younger viewers, a company executive revealed.

News

NEW YORK: Advertising and publishing executives have met to discuss how blockchain technology can bring increased transparency and data security to the ad tech supply chain.

Article

This article explains the pros and cons of programmatic TV (PTV), and how it differs from other programmatic media including addressable TV, streaming, video-on-demand and digital out-of-home.

News

GLOBAL: Just two companies – Google and Facebook – captured 64% of all the growth in global adspend between 2012 and 2016, according to a new study.

News

NEW YORK: US viewers have consumed a record volume of TV news in the first 15 weeks of this year, a new study has found.

Article

This event report outlines how Universal Pictures, the movie studio, is making effective use of digital to reach consumers.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

News

NEW YORK: Russia-based cyber fraudsters have been stealing as much as $3m to $5m a day from some of the largest US brands and media companies, according to digital security firm White Ops.

Article

This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.

News

LONDON: AT&T's planned takeover of Time Warner is the precursor to a wave of industry consolidation as traditional media groups look to combat the threat posed by the internet giants, according to Sir Martin Sorrell.

Article

This article explores how brands are returning to TV once more, which remains a prime way to acquire customers, but the strategies that allow marketers to maximise reach are changing.

News

NEW YORK: Internet service providers are lobbying against proposed new privacy rules from the Federal Communications Commission that would require them to seek the explicit consent of users before their app usage and web history could be used for ...

News

NEW YORK: Kraft Mac & Cheese won the Grand Prix at the 2016 Jay Chiat Awards for Strategic Excellence with its "Blind Taste Test" campaign, where the brand reformulated its recipe but did not promote this change for three months.

News

NEW YORK: Kraft Mac & Cheese, Pedigree and Comcast's Xfinity were all among the big winners at the 2016 Jay Chiat Awards for Strategic Excellence held in New York City last night.

Case Study

This case study describes how Xfinity, an American cable TV service, turned its business around and achieved a level of growth not since seen in the company's history by emulating the way bilinguals use English and Spanish in their daily lives.

News

LOS ANGELES: "Stay Connected", a campaign by Anomaly for the Duracell battery brand which told the story of how a grandfather overcomes a hearing disability, has won the Best in Show award in the ANA Multicultural Excellence Awards competition.