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Article

This event report outlines how the Paramount Network, a cable and satellite channel owned by Viacom, is seeking to build its brand.

News

LOS ANGELES: Warner Bros, the entertainment studio famous for its movie productions, is embracing short-form video as video-streaming and social platforms offer new opportunities to attract younger viewers, a company executive revealed.

News

NEW YORK: Advertising and publishing executives have met to discuss how blockchain technology can bring increased transparency and data security to the ad tech supply chain.

Article

This article explains the pros and cons of programmatic TV (PTV), and how it differs from other programmatic media including addressable TV, streaming, video-on-demand and digital out-of-home.

News

GLOBAL: Just two companies – Google and Facebook – captured 64% of all the growth in global adspend between 2012 and 2016, according to a new study.

News

NEW YORK: US viewers have consumed a record volume of TV news in the first 15 weeks of this year, a new study has found.

Article

This event report outlines how Universal Pictures, the movie studio, is making effective use of digital to reach consumers.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

News

NEW YORK: Russia-based cyber fraudsters have been stealing as much as $3m to $5m a day from some of the largest US brands and media companies, according to digital security firm White Ops.

Article

This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.

News

LONDON: AT&T's planned takeover of Time Warner is the precursor to a wave of industry consolidation as traditional media groups look to combat the threat posed by the internet giants, according to Sir Martin Sorrell.

Article

This article explores how brands are returning to TV once more, which remains a prime way to acquire customers, but the strategies that allow marketers to maximise reach are changing.

News

NEW YORK: Internet service providers are lobbying against proposed new privacy rules from the Federal Communications Commission that would require them to seek the explicit consent of users before their app usage and web history could be used for ...

News

NEW YORK: Kraft Mac & Cheese won the Grand Prix at the 2016 Jay Chiat Awards for Strategic Excellence with its "Blind Taste Test" campaign, where the brand reformulated its recipe but did not promote this change for three months.

News

NEW YORK: Kraft Mac & Cheese, Pedigree and Comcast's Xfinity were all among the big winners at the 2016 Jay Chiat Awards for Strategic Excellence held in New York City last night.

Case Study

This case study describes how Xfinity, an American cable TV service, turned its business around and achieved a level of growth not since seen in the company's history by emulating the way bilinguals use English and Spanish in their daily lives.

News

LOS ANGELES: "Stay Connected", a campaign by Anomaly for the Duracell battery brand which told the story of how a grandfather overcomes a hearing disability, has won the Best in Show award in the ANA Multicultural Excellence Awards competition.

News

NEW YORK: Samsung, the consumer electronics firm, is reported to be preparing to launch an addressable ad product for broadcast TV, in what would be an industry first.

Article

This report offers an overview of observations and opinions on VR from a distinguished panel of over two dozen industry-leading voices in publishing, advertising, VR software, and developer platforms that IAB conducted from June through August, 2016.

Article

This paper presents a mid year review of digital usage trends mid year, from June 2015 to June 2016, including key observations and longer term datasets.

Case Study

This case study details how Toyota, a Japanese automotive company, increased brand engagement with Hispanic consumers in the US with its Mas Que Un Auto campaign.

Case Study

This case study details a campaign from DIRECTV, a US satellite TV provider, that brought to life their superiority over the competition in a funny, human articulation of a cable customer.

News

LONDON: Alphabet, Google's holding company, has increased its lead as the largest media owner in the world and now generates $60bn in media revenues, or 166% more than its nearest rival, Walt Disney.

News

NEW YORK: A senior executive at tech giant Apple reportedly raised the possibility of a takeover bid for Time Warner, the multinational media group, in a sign of Apple's intent to expand into content provision.

Article

This article offers best practice advice on engaging influencers - defined as consumers who are much more likely than the average to seek out and share information - for campaigns based around word-of-mouth strategies.