Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


246 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This article discusses how Patanjali, an FMCG challenger brand, built success in India through social media and the fame of its founder, spiritual yoga guru Baba Ramdev.

Opinion

Mark Inskip, Global CEO, Kantar Futures, takes issue with those who reject the Chief Growth Officer title.

News

NEW DELHI: Patanjali Ayurved, India's home-grown FMCG brand, has announced earnings of Rs 10,561 crore for FY17, placing it second only to Hindustan Unilever in revenue and well ahead of its other international FMCG rivals.

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive Co, the owner of brands such as Ajax, Palmolive and Suavitel.

Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore.

News

GLOBAL: Colgate-Palmolive, Kellogg, L'Oréal, Microsoft and PepsiCo are just some of the leading brands to be judged as among the most ethical in the world, according to a new report that also includes several less-known names.

Article

This event report outlines how The Hershey Company, the confectionery manufacturer, has sharpened its strategy for building brands.

News

NEW DELHI: The value of effective crisis management has been demonstrated in the 2016 rankings of Brand Equity's Most Trusted Brands, as Maggi, the noodle brand pulled from the shelves in 2015, recovered from 95th to 25th position.

News

SINGAPORE: Major brand owners, including Nestlé, Unilever and Procter & Gamble, have been accused of profiting from the use of cheap palm oil produced by child labour.

Article

This article presents the case of Patanjali in India as a study of how the big league of FMCG brands have proved unexpectedly vulnerable to new brands with the right proposition.

Case Study

This case study shows how Sensodyne, a toothpaste brand, increased sales and maintained market leadership with a 10 year campaign in the UK to raise awareness about tooth sensitivity.

Case Study

This case study shows how Unilever Hair, the FMCG giant's haircare brands, created its own multi-brand digital platform to engage Filipino consumers.

Case Study

This case study describes how Hapee, locally produced toothpaste owned by Filipino company Lamoiyan Corporation, used a social media campaign to grow trial and awareness.

News

NAPLES, FL: Colgate-Palmolive, the FMCG manufacturer, is enhancing its ability to engage with consumers in a more real-time manner – presenting a variety of marketing opportunities on both a large and small scale.

Case Study

This article describes how Sanex, the toiletries brand, ran a campaign across Europe that urged people who were ignoring their skin to take action.

News

NAPLES, FL: Colgate, the oral care brand, is leveraging a nuanced approach to targeting as it seeks to move beyond an audience that potentially includes all "people with teeth".

Article

This event report addresses how Colgate-Palmolive, the fast moving consumer goods group, has transformed its approach to marketing.

Article

This event report details how Colgate-Palmolive is tapping digital technologies to more effectively target and engage consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

Article

This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.

Case Study

This case study describes how Colgate US, the world's number one toothpaste brand, elevated itself in the eyes of the US audience by taking a stance on water conservation.

Case Study

This case study shows how Colgate, an oral care brand, increased awareness to the brand and the issue of oral care through a high profile sports team endorsement campaign.