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Research Paper

This paper describes a US research project investigating the role of emotion in digital advertising, specifically to test whether interactive formats ('high-impact ads') deliver more long-term profit-driving effects than standard banner ads.

News

HONG KONG: Males born after 1990 have become almost as important to the growth of cosmetics in China as their female peers, analysts have uncovered.

News

NEW YORK/BEIJING: Estée Lauder, which last week reported sales in China went up 40% in the fourth financial quarter, has attributed much of its success to its efforts on Tmall, where the beauty company’s brands have established a ...

Article

This Company Profile from Euromonitor provides key details and analysis of Estée Lauder, the owner of brands such as Clinique, Mac and Bobby Brown.

Article

This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.

Article

This paper explores how the ageing population around the world is challenging prior notions of what it means to be old - this survey finds an age group motivated by health and wellbeing both physically and emotionally.

Article

This article argues that the key to successful personalisation is making customers feel special, and part of that means giving them something without expecting anything in return.

Article

This article describes the best practices and principles to keep in mind when marketing to men, a group changed by recent history; ideas of masculinity and roles in society have changed - marketing must change also.

Article

This event report looks at some of the possible futures that marketers may have to address in the next few years.

Case Study

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, cementing the brand as a leading skincare innovator.

Article

This Company Profile from Euromonitor provides key details and analysis of Elizabeth Arden. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Case Study

This case study describes how Ultimune beauty serum was launched in the US by encouraging women to share their natural beauty with each other.

Research Paper

This paper presents a new research methodology - cultural mixology - which regards different mindsets and communication factors as 'logical layers'.

News

LONDON: Even though FMCG is the largest spending sector for mobile advertising in the UK, new research has revealed that almost half (46%) of the UK's top FMCG brands do not have a mobile friendly site and 30% have no mobile presence at all.

Article

This article describes how Estée Lauder, the global cosmetics company, has used neuromarketing research to understand the appeal of cosmetics to women and market products in response.

Article

This report examines the value of a brand's 'Country of Origin', through research into how consumers define the concept and how important where a product is 'Made In' is to a brand's strength, story and differentiation.

News

NEW YORK: Local brands dominate the Brazilian luxury market and this success is inextricably linked to their digital competence, a new study has argued.

News

LAGOS: Estée Lauder, the cosmetics group, is ramping up its activity in Africa, with a city-centric approach driving the firm's strategy in the region.

Article

This report looks at how UK consumers interact with consumer goods brands and the opportunities this represents.

News

NEW YORK: Estée Lauder plans to focus on innovation to achieve its goal of growing at least 1% faster than the global prestige beauty category for the foreseeable future.

News

BEIJING: Estée Lauder, the beauty group, is employing varied strategies, from TV ads to ecommerce initiatives and improved customer relationship management, to drive growth in China.

Opinion

If you watched the commercials on the Super Bowl this past Sunday it won't come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build real brands.

Article

This is the full version of a Warc Trends report on mobile marketing (a summary version is also available on Warc).

Article

The multicultural marketing strategies of General Mills, Diageo and Estée Lauder are covered by this report, as revealed by a panel discussion at the ARF's 2012 Re:think conference.

Research Paper

Results of a UK research project observing the conversations taking place on the brand pages of three of the biggest social media platforms – Facebook, YouTube and Twitter, measuring 2m brand-related posts.