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Article

This article explains how beauty brands can overcome biases about their category and use bold online strategies that resonate with consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel KGaA, the owner of brands such as Dial, Right Guard and Schwarzkopt.

Case Study

This case study explains how P&G, the multinational consumer goods company, re-imagined its 'best in beauty' campaign to be more relevant to women in the US.

Article

This article argues that big data does not inspire creativity, but it could contribute to a creativity renaissance by making it easier to collaborate and practice using judgement.

Article

This event report addresses some of the major challenges facing members of the digital advertising industry in 2015.

News

NEW YORK: BelVita, the Mondelez snack brand, has the most "stickiness" with Hispanic audiences in social media, according to an analysis of brand engagement on social media.

Article

This event report explores the social media habits of America's Hispanic population, and sets out which brands are best engaging this group, as discovered by analytics company Shareablee.

Case Study

In 2011, P&G needed to convince "Want-It-All" shoppers that P&G's beauty brands were equal to American department store brands and also get retailers excited about supporting the program, without innovation or new product launches.

News

NEW YORK: PepsiCo, Procter & Gamble and Reckitt Benckiser were some of the brand owners that rolled out the most popular new products of 2011 in the US, a study has shown.

News

NEW YORK: Apple, Amazon and Google are among the brand owners enjoying the highest levels of loyalty with US consumers, a new study has revealed.

News

CINCINNATI: Procter & Gamble, the FMCG giant, now partners with third parties in over 80% of its innovation activity, as part of a wide-ranging transformation of the company's activity in this area.

Article

Helping clients to rebrand and reinvent themselves is an increasingly large part of the job of communications agencies.

Article

This paper provides an overview of the soap and detergents industry in the United States. It includes companies who make crude and refined glycerin products from fats, or synthetic detergents such as laundry detergents, dishwashing compounds, and personal cleansing bars.

Article

This paper provides an overview of the global medicinal and botanical products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the pharmaceutical preparations industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This report focuses on a panel session at the 4A’s annual Transformation conference featuring P&G's Charles Chappell.

News

NEW YORK: Brand owners must nurture a distinctive set of "capabilities" to succeed during the "next wave" of consolidation in the fast moving consumer goods sector, a report has argued.

Opinion

The down economy is being felt in all sorts of places, and one of those appears to be the feel of silky—and straight—hair.

News

NEW YORK: User-generated online video reviews can replicate several positive effects typically displayed by television commercials, according to a study.

Case Study

Clairol Nice n' Easy was doing well as the largest hair colourant brand in market with strong sales and loyal users.

Research Paper

Marketers believe that a brand’s essence can often be distilled down to a simple phrase or sentence that captures both the soul of the brand and its unique selling proposition.

Opinion

Some years ago, idly flipping through the New Yorker on the train from Bath, I came across a seductive title: ' The talent myth: are smart people over rated? ' And a gripping read it was too.

Research Paper

In Viewpoint, Joel Rubinson discusses the effect of curiosity on humans and how marketers can engage it.