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Case Study

Citi, a credit card company, collaborated with the NBC Today show to launch its ‘Double Means Double’ campaign in the US, which was proved to audiences by offering a chance to see the band DNCE in concert via VR experience.

Case Study

This case study explains how the National Fair Housing Alliance (NFHA), a consortium of civil rights and housing organisations in the US, used a short, emotional film to influence business leaders and policy makers.

News

BEIJING: Chinese e-commerce site JD.com has announced plans to build drones capable of carrying a one-tonne payload for long-distance deliveries.

Article

This Company Profile from Euromonitor provides key details and analysis of Costco Wholesale, the largest membership-only warehouse in the US.

Article

This event report outlines how Citi, the financial services group, is planning to leverage virtual reality to enhance its music-based partnerships.

Article

This event report outlines how Citi, the financial services group, has tapped into music partnerships to boost a range of brand metrics.

Research Paper

Scholarship on advertising has traditionally focused on the effects of advertising on sales and proving that advertising is effective; less attention has been paid to looking at how the effects of advertising come about, especially when it comes to the most cost effective way of driving growth and sales.

News

NAPA, CA: Marketers must find ways to make numbers valuable to both enjoy the benefits promised by big data and stave off competition from digitally-empowered rivals, a leading executive from Constellation Research has argued.

Article

This Company Profile from Euromonitor provides key details and analysis of Barclays. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This event report gives insight into how digital businesses are harnessing data to create huge advantages.

Article

This Company Profile from Euromonitor provides key details and analysis of Standard Chartered. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

Article

This Company Profile from Euromonitor provides key details and analysis of Capital One Financial Corp.

Research Paper

This article warns that that a wake-up call is needed for many companies that either ignore or respond inadequately to negative social media.

Article

This Company Profile from Euromonitor provides key details and analysis of Royal Bank of Scotland. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Case Study

This case study describes how Nationwide Insurance made a film for the National Fair Housing Alliance in the USA to promote its cause.

Article

This Company Profile from Euromonitor provides key details and analysis of HSBC Holdings, the owner of the HSBC banks globally.

Article

This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.

Article

This Company Profile from Euromonitor provides key details and analysis of Banco Santander, the owner of brands such as Abbey and Alliance and Leicester.

Article

This Company Profile from Euromonitor provides key details and analysis of China UnionPay. Included is a strategic evaluation with key facts about the Chinese company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This event report discusses how Citi, the financial services provider, is serving growing consumer expectations surrounding digital banking.

Article

This article discusses changing attitudes towards consumption globally, the rise of the 'sharing economy' and the opportunities this presents for brands.

Article

This Company Profile from Euromonitor provides key details and analysis of American Express. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

News

HOLLYWOOD: Citibank, the financial services giant, has seen a significant improvement in its brand image and preference scores as a result of its involvement in New York's public bike-sharing initiative.

Article

This report looks into the roles of trust and dynamism in appealing to consumers, as the combination of trust and dynamism make the future purchase index more than double, when compared to brand trust alone.