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News

NEW YORK: Citi, the financial services provider, is planning to leverage the power of virtual reality (VR) to bring its music partnerships to life – and thus engage consumers in new, deeper ways.

Article

This article posits that a mindset change is necessary to help ROI modelling become effective, using six strategies that include elastic nets and machine learning to transform data into insights.

Case Study

This case study shows how Citibank, a financial services provider, changed its brand positioning in India by tapping into the country's foodie culture.

Case Study

This case study describes how Maybank, Malaysia's largest bank, used en event and social media to boost its brand, strengthen perceptions about its regional capabilities and spread its reach throughout South East Asia.

Article

This article looks at how brands can cultivate customer loyalty by engaging with them in ways that can deliver a better world.

Research Paper

Can a brand's "health" be associated with a company's advertising-spending patterns? The authors of the current study applied their own definition of a "healthy brand"—a brand that "experiences sustained year-on-year growth in brand sales over the long term" (Mirzaei, Gray, and Baumann, 2015)—to a model that builds on earlier brand-performance and ad-budgeting theories.

Case Study

This case study describes how Maybank, Malaysia's largest bank, used a golf tournament and social media to boost its brand, strengthen perceptions about its regional capabilities and spread its reach throughout ASEAN.

Article

Case Study

This case study describes how Citi used the expansion of its ThankYou¨ rewards points program to successfully increase points redemption and engagement with the brand as well as increase customer spend.

Article

This article summarises the results from the North America region for the 2015 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This event report explains how DBS, the bank, is using data analytics and taking inspiration from other industries to innovate and grow in Asia.

Case Study

This case study describes how RaboDirect, the bank, used a provocative advertising campaign in Australia to achieve growth well out-pacing that of competitors.

Article

This report identifies the top innovative brands in Singapore from a consumer perspective, looking at drivers of opinion, variation by age group and perceptions of local brands.

Article

This event report discusses how Citi, the financial services provider, is serving growing consumer expectations surrounding digital banking.

Article

This Company Profile from Euromonitor provides key details and analysis of American Express. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Case Study

This case study explains how Citi, the bank, used an insights program to develop communications to promote its 'Citi Bike' sponsorship scheme in New York City, US.

Opinion

The Warc Prize for Social Strategy is a search for social ideas (any strategy designed to generate 'earned media') that drive business results.

Case Study

This case study describes how Citi, the financial services company, used sponsorship of New York City's bike share scheme to improve brand health following the financial crisis.

News

HOLLYWOOD: Citibank, the financial services giant, has seen a significant improvement in its brand image and preference scores as a result of its involvement in New York's public bike-sharing initiative.

Article

This report describes how Citibank, the financial services provider, improved brand health through the sponsorship of the New York bicycle sharing programme.

Article

This report discusses the value of content marketing and how marketers can develop this, covering strategy, design and delivery.

Article

This report explains how Citibank, the financial services provider, sponsored a bike-sharing scheme in New York to improve its brand image.

Case Study

This case study describes the launch of a new co-branded credit card by American Express, the credit card company, and Jet Airways, the premium Indian airline.

Case Study

This case study describes how Axis Bank sought to increase brand recall and consideration amongst India's youth through repositioning the brand.

Case Study

This case study describes how CitiBank promoted its credit card in India during the festival of Diwali by emphasising its equal monthly instalments (EMI) feature.