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Case Study

UOB Private Bank, a Singaporean private bank, built a brand identity over the course of three years to organically grow its business and achieve a top-five assets-under-management (AUM) placement.

Article

Anheuser-Busch InBev, the brewer, has developed a bespoke formula for measuring the return on investment (ROI) generated by its sponsorship programs.

Research Paper

Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.

Article

MetLife Argentina, a life insurance company, explains its journey to using activated marketing and business insights as a source of differentiation, and the knowledge management platform that drives it.

Article

Citibank India is thinking outside of the box to create content marketing which touches on Indian passions – food, travel, cricket, etc – rather boring financial information, and market-specific digital behaviours.

Case Study

Imperial College Business School, part of Imperial College London, the UK university, improved engagement and its reputation by focusing on intelligence as well as the fusion of business and technology.

Case Study

Financial brand Citi India used digital and social channels to boost preference for its credit cards during Diwali.

News

SINGAPORE: The financial sector has been slow to pick up on digitization, but becoming mobile first is now the only way to survive, according to a senior executive at Citibank.

Article

This article explains how financial services brands can protect themselves from fintech disruption by digitally evolving.

Article

This article shares how Citibank, a global bank with some 200 million customers, is adopting digitisation to better understand the customer journey.

Article

This article reveals the findings of a study into how millennials in Asia feel about the way they movemoney – how they pay and how they are paid – and their thoughts about mobile payments.

News

NEW YORK: Citi, the financial services provider, is planning to leverage the power of virtual reality (VR) to bring its music partnerships to life – and thus engage consumers in new, deeper ways.

Article

This article posits that a mindset change is necessary to help ROI modelling become effective, using six strategies that include elastic nets and machine learning to transform data into insights.

Case Study

This case study shows how Citibank, a financial services provider, changed its brand positioning in India by tapping into the country's foodie culture.

Case Study

This case study describes how Maybank, Malaysia's largest bank, used en event and social media to boost its brand, strengthen perceptions about its regional capabilities and spread its reach throughout South East Asia.

Article

This article looks at how brands can cultivate customer loyalty by engaging with them in ways that can deliver a better world.

Research Paper

Can a brand's "health" be associated with a company's advertising-spending patterns? The authors of the current study applied their own definition of a "healthy brand"—a brand that "experiences sustained year-on-year growth in brand sales over the long term" (Mirzaei, Gray, and Baumann, 2015)—to a model that builds on earlier brand-performance and ad-budgeting theories.

Case Study

This case study describes how Maybank, Malaysia's largest bank, used a golf tournament and social media to boost its brand, strengthen perceptions about its regional capabilities and spread its reach throughout ASEAN.

Article

Case Study

This case study describes how Citi used the expansion of its ThankYou¨ rewards points program to successfully increase points redemption and engagement with the brand as well as increase customer spend.

Article

This article summarises the results from the North America region for the 2015 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This event report explains how DBS, the bank, is using data analytics and taking inspiration from other industries to innovate and grow in Asia.

Case Study

This case study describes how RaboDirect, the bank, used a provocative advertising campaign in Australia to achieve growth well out-pacing that of competitors.

Article

This report identifies the top innovative brands in Singapore from a consumer perspective, looking at drivers of opinion, variation by age group and perceptions of local brands.

Article

This event report discusses how Citi, the financial services provider, is serving growing consumer expectations surrounding digital banking.