Anvar Alikhan tells the story of how HDFC Bank grew from being launched just twenty years ago with the liberalisation of India’s banking, to being more valuable than JPMorgan Chase - with the help of its tech evangelist CEO.
LONDON: Leading tech companies, including Facebook, are rushing to hire extra staff and spending millions of dollars as they seek to ensure their products comply with tough data protection laws that the European Union will enforce next year.
This article argues that telecom marketers need to re-evaluate their media strategies in order to adapt to three paradigm shifts: the death of broadcast TV; brands as publications; and phones moving from voice to data.
SAN JOSE, CA: Mobile data traffic is forecast to grow seven-fold by 2021 because of strong growth in mobile users, smartphones and Internet of Things (IoT) connections as well as network speed improvements and mobile video consumption.
Nicolas Liddell, WARC Exclusive, August 2016
This article gives recommendations for brand positioning, the process of establishing a clear belief and an ambitious future vision - recently, its most popular incarnation has been the 'brand purpose'.
Yoram (Jerry) Wind and Catherine Findiesen Hays, Journal of Advertising Research, Vol. 56, No. 2, 2016, pp. 142-158
This article describes the potential within the near future of advertising and explores a new model — the "All Touch Value Creation Model" (ATVC) — capable of dealing with the obstacles facing the industry.
NEW YORK: Retail is one of three industries most vulnerable to digital disruption, according to a new study which says that four of the current top ten retail firms will be displaced or disappear over the next five years.
Harlan E. Spotts, Marc G. Weinberger and Michelle F. Weinberger, Journal of Advertising Research, Vol. 55, No. 4, 2015, pp. 416-432
This research investigated the relative effects of marketing communications on a chain of “marketing-productivity” measures—metrics that evaluate the influence of marketing at the consumer, market, financial, and company levels.