Stephen Whiteside and David Tiltman, WARC Trends, August 2013
Warc's Innovation Casebook examines different types of innovation in communication. The eight chapters include case studies drawn from the Warc Prize for Innovation, and puts the thinking behind the campaigns in context.
David Webster, WARC Prize for Innovation, Entrant, 2013
This case study describes a revenue-sharing partnership between BBH Asia Pacific, the agency, and Perfetti Van Melle - owner of the lollipop brand, Chupa Chups - to develop high quality branded games at low cost, under the Chuck Studios name.
This New Zealand campaign for Chupa Chups, the lollipop brand, exploited the Windows Messenger platform to encourage people to download and exchange branded materials, as well as engage with the brand's profile on Bebo, the social media service.
SYDNEY: Australia's Network Ten has been adjudged guilty of 'coming the raw prawn' with the Australian Communications and Media Authority or - in less colourful vernacular - running a series of unlawful subliminal ads during its broadcast of the ...
Adam Morgan, Market Leader, Issue 26, Autumn 2004, pp. 45-49
In this perceptive article, Adam Morgan analyses the attitudes and behaviours that characterise the people he describes as pirates, illustrating vividly how necessary this behaviour is to the success of challenger brands.