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News

Spending by consumers in the world’s second-biggest economy was up 6.2% last year, official figures show, but this growth was overshadowed by the slowdown in the country’s GDP figures for the fourth quarter of 2018.

News

A campaign by Energy BBDO for the National Safety Council in the US to raise awareness of prescription opioid overdose has won the Grand Prix in the Effective Use of Tech category in the 2018 WARC Media Awards.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd, the owner of brands such as Clé de Peau Beauté.

Article

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

News

US coffee chain Starbucks is well-established in China, where it has been operating for 20 years and has grown to be the market leader, but it is now facing serious competition from a Chinese start-up that launched just 15 months ago.

News

There is fierce international competition to attract an estimated 140 million Chinese outbound travellers, yet Tourism New Zealand has been punching above its weight by leveraging the targeting capabilities of WeChat, the popular social messaging ...

News

Grab, Southeast Asia’s leading ridesharing brand, is set to offer digital insurance services across the region.

News

Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.

News

A major survey of 10,000 shoppers around the world appears to have come up with a possible answer to breathing life into old-fashioned bricks and mortar retail – the “multisensory” in-store experience.

News

Growth in global advertising spend is expected to reach 3.8% in 2019, amounting to US$625bn, with some markets in Asia-Pacific – especially China and India – contributing above average rates of growth to the worldwide increase.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Case Study

Universal Studios Singapore used outdoor, social media and Spotify to create a fear of missing out among young people in Singapore, to increase visits to its Halloween Horror Nights event.

Article

Part of WARC's Marketer’s Toolkit 2019, this report explains how marketers can be effective in their use of short-form video.

Article

Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.

News

Domestic appliances and cars are two categories likely to see a boost in 2019 as the Chinese government seeks to address declining consumer confidence and slowing retail sales with a range of incentives.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at the trend of in-housing and whether it provides adequate utility for brands.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.

News

Tencent is to launch its own version of a digital voice assistant, in a move being seen as a major shift to expand beyond smartphone use for the WeChat app, The Siri-like assistant could allow the WeChat app to be deployed in smart cars and offer ...

Opinion

Direct to consumer strategies are taking the business world by storm. This month’s Admap explores the implications of this structure and uncovers the lessons and success stories that you need to know.

News

New e-commerce rules that are designed to protect domestic Indian companies could end up punishing consumers, industry observers say.

Case Study

Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.

Article

Global strategies, campaign updates and trends in mobile, apps and games.