Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

39 results found
Sort by

Case Study

This case study describes how Pop-Tarts, the toaster pastry brand, reversed sales decline in the US by launching a new product aimed at millennials.

Article

This paper explores how to create successful branded content, using the example of multinational retailer Wal-Mart which created branded entertainment films for its sponsorship of the Academy Awards in the United States.

Research Paper

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

Article

This article looks at whether brands should get political, the challenges they face when they do and the risks of not speaking up on issues that are important to their customer base.

Article

This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.

Article

This event report outlines how Burger King, the quick service restaurant chain, has re-engaged consumers with its "Be Your Way" positioning.

Article

This event report outlines how Frito-Lay, the snacks division of PepsiCo, is seeking to develop a new breed of "marketing technologists".

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

Article

This event report discusses why PepsiCo, the food and beverage group, is avoiding the temptation of solely focusing on millennials.

Research Paper

This study analysed advergames on top online gaming websites for children. The content of 131 websites was analysed to see whether each site contained advergames, particularly advergames for food products, and the way the advergames were presented to children.

Article

This event report discusses how Frito-Lay, the snacks division of PepsiCo, has leveraged digital media to deepen its engagement with consumers.

Article

This event report describes how Frito-Lay, the snack foods company owned by PepsiCo, approached 'discovery brands' in the US.

Article

This event report describes how Frito-Lay, the snack manufacturer owned by PepsiCo, is trying to combine rational and emotional advertising messages.

Research Paper

This article describes the winners of the Advertising Research Foundation's David Ogilvy Awards, 2013.

Research Paper

This research examines the effectiveness of the European ‘PP’ symbol, recently introduced as a warning of product placement in locally produced television programmes.

Case Study

Slim Jim, ConAgra Foods' dried meat snack brand, was looking to extend its popularity in the US beyond its loyal following of teenage boys (12-17) by attracting young adult males (18-29).

Article

This report from the ANA's Multicultural Marketing and Diversity Conference covers the keynote address of Simon Lowden, CMO of PepsiCo's Pepsi Bottling Co., who describes how the company now sees multicultural marketing as the new mainstream, and is calling it simply 'cultural branding'.

Article

This paper provides an overview of the potato and corn chips industry in the United States, including similar snacks.

Article

This paper provides an overview of the global advertising agency industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

News

PURCHASE, New York: The process of building brands has changed beyond recognition, meaning advertisers must find new ways of engaging consumers, Indra Nooyi, ceo of PepsiCo, has said.

News

PURCHASE, New York: PepsiCo will focus on "refreshing" its core beverage brands and launching a variety of new products, as it seeks to drive growth in both mature and emerging markets.

Research Paper

In Viewpoint, Joel Rubinson discusses the effect of curiosity on humans and how marketers can engage it.

Research Paper

Developing successful marketing strategies requires the unmasking of the inner human using appropriate methodologies.

Case Study

In 2007, Frito-Lay wanted to reposition Cheetos as a product that was relevant to an adult audience, having committed to stop marketing the brand to children.

Article

In this paper, Geoffrey Precourt, WARC’s U.S. Editor, examines the trends demonstrated by the short-listed entries to the 2009 Jay Chiat Awards.