Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

53 results found
Sort by

Article

Global strategies, campaign updates and trends in social media.

Case Study

Cheetos, a brand of snacks, used the nostalgia trend to connect with young adults in Brazil.

Article

Provides marketers with information and guidance about using humour to create buzz, emotional engagement and virality.

Opinion

A new style of purposeful marketing that encourages participation is proving effective and was a strong commonality among many of this year’s winners, says MullenLowe UK’s Jo Arden.  There’s been a tangible gear change in purpose.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Article

Brent Nelsen, partner, svp/director of planning at Leo Burnett Canada, was a judge in the Creative Effectiveness category at the 2018 Cannes Lions, and can offer unique insights into how brands can succeed in this contest.

Article

Cheetos, a cheese-flavored snack owned by Frito-Lay, has driven consumer attention and engagement by turning to its online fans for inspiration.

Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

News

GLOBAL: Strategy needed to go far beyond a creative asset in 2018, a WARC analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions finds.

News

CANNES: Savlon, the antiseptic brand owned by ITC, won the Grand Prix in the Creative Effectiveness category at the 2018 Cannes Lions International Festival of Creativity for a campaign developed with the Mumbai office of Ogilvy, the agency.

Case Study

Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.

Case Study

Savoury snack brand Doritos used mobile technologies to reconnect with millennial consumers in Brazil.

Case Study

Cheetos, a cheese-flavoured snack brand, developed a gaming app to target tweens in Turkey, increase brand awareness and reinforce Cheetos as a 'fun' brand.

Case Study

This case study describes how Pop-Tarts, the toaster pastry brand, reversed sales decline in the US by launching a new product aimed at millennials.

Article

This paper explores how to create successful branded content, using the example of multinational retailer Wal-Mart which created branded entertainment films for its sponsorship of the Academy Awards in the United States.

Research Paper

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

Article

This article looks at whether brands should get political, the challenges they face when they do and the risks of not speaking up on issues that are important to their customer base.

Case Study

Snack brand Cheetos developed a social media campaign that encouraged US consumers to treat its products as works of art.

Article

This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.

Article

This event report outlines how Burger King, the quick service restaurant chain, has re-engaged consumers with its "Be Your Way" positioning.

Article

This event report outlines how Frito-Lay, the snacks division of PepsiCo, is seeking to develop a new breed of "marketing technologists".

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

Article

This event report discusses why PepsiCo, the food and beverage group, is avoiding the temptation of solely focusing on millennials.

Research Paper

This study analysed advergames on top online gaming websites for children. The content of 131 websites was analysed to see whether each site contained advergames, particularly advergames for food products, and the way the advergames were presented to children.

Article

This event report discusses how Frito-Lay, the snacks division of PepsiCo, has leveraged digital media to deepen its engagement with consumers.