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Article

This article explores the necessity for brands to have conviction as consumers demand honesty, integrity and empathy from them.

Article

This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

Case Study

This case study describes how Special K Canada, a Kellogg's brand, had faced 10 quarters of losses as the idea of dieting fell from grace; taking a new approach, the brand invoked feminism and ownership, returning to growth as a result.

News

LONDON/SAN FRANCISCO: Women on both sides of the Atlantic have given their verdict about which brands deliver the best positive impression, with retailer Marks & Spencer (M&S) winning in the UK while Band-Aid tops the rankings in the US.

Case Study

This case study details how Kellogg, a cereal manufacturer, redefined its Special K cereal brand to appeal to women in Canada.

Article

This article explains the rise of cultural diversity in Australian advertising campaigns, including LGBT and multicultural themes, and how agencies are working to boost diversity within their own ranks.

Opinion

An alarming number of celebrities passed away during 2016, with the loss of each hitting fans hard. December alone saw the loss of a music icon and movie legend: pop prince George Michael, and beloved Star Wars princess, Carrie Fisher along with her mother, Debbie Reynolds.

News

MINNEAPOLIS: General Mills, the Minnesota-based food giant, is undergoing a comprehensive restructure that will see the creation of a new global CMO role as well as four worldwide business groups.

News

NEW YORK: General Mills, the food group, is seeking to drive diversity within its creative agencies in a bid to deliver communications that truly resonate with its expansive audience.

Article

This event report addresses how General Mills, the fast-moving consumer goods manufacturer, is seeking to drive diversity in the agency space.

Article

This event report outlines how General Mills, the fast-moving consumer goods group, is transforming its model of agency remuneration.

Article

This article explores the demographic, socioeconomic, technological and attitudinal shifts that are fundamentally changing the nature of parenthood.

Article

This event report outlines some guiding principles for modern marketers, based on the views of Mark Addicks, the former CMO of food group General Mills.

Article

This article offers best practice advice about how marketers can engage and impress the elusive Millennial demographic.

Article

This article examines how eye-tracking studies produce valuable insights, but to correctly interpret the results marketers must consider combining eye tracking with biometric measurement to access emotions that motivate shoppers to make purchases.

Article

This Warc Trends Report analyses case studies that represent the best in social media strategy and draws lessons from them for other brands to follow.

Article

This paper examines the increasing focus that brands seem to be giving to father figures in advertising, a trend partly due to the general shift in family roles of recent years.

Case Study

This case study explains how Honda, the car manufacturer, brought its brand values to life by working with the owners to drive-in cinemas in the US to save them.

Case Study

This case study describes how Peanut Butter Cheerios reached out to Canadian dads who were increasingly involved in everyday childcare choices.

Article

This Company Profile from Euromonitor provides key details and analysis of General Mills, Inc, the owner of brands such as Green Giant, Häagen-Dazs, Betty Crocker, Cheerios and Yoplait.

Article

This report explores how growth in cultural diversity is changing global consumer markets and explains how these changes affect marketers.

News

NEW YORK: General Mills, the packaged-food group, believes tapping into the "convergence" between the millennial and multicultural audiences could become a powerful sweet spot for brands.

Article

This event report addresses how General Mills, the packaged-food group, is focusing on multicultural and millennial audiences.

Opinion

On Monday we started sharing our #WarcFavourites2014 . All the pieces have been selected by people who work at Warc because they stood out in some way – an interesting idea, eye-catching campaign or something we noticed clients really loved.

Article

This article provides a marketer's 'roadmap to the new America', analysing the implications of a demographic sea change predicted by the US Census projection of a 2043 'tipping point', when the country becomes majority-minority.