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Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Article

Millennials, with their avocados and their poverty, have set the example of what not to do for the next generation: Generation Z, born after 1996, is not only mature in its attitude to technology, but exhibits nuanced ideas about identity and politics.

Research Paper

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.

Article

Turner, the media company, has shifted its marketing focus away from talking about "consumers" and is instead focusing on "fans".

News

SINGAPORE: A full-branded Cartoon Network cruise ship is scheduled to set sail in Asian waters later this year after US media giant Turner formed a partnership with Oceanic Group, a cruise management company.

Case Study

The Indian Pro Kabaddi League (PKL) made kabaddi a popular sport among children through a much-loved animated cartoon.

Article

Looks at the current market for TV in India and discusses its future in the midst of new digital technologies and changes in viewership.

Research Paper

Discusses the current state and the future of TV ad models in the US, exploring how we can improve programmatic TV advertising outcomes, and providing evidence of the predictive power of various pieces of the data picture.

Article

Examines the changes in journalistic practice over the last five years, specifically in response to technology and the evolution of social media, and the lessons for qualitative researchers.

Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Case Study

This case study describes how Postobón, the soft drinks company, launched a new musician to then launch a grapefruit soft drink in Colombia.

Article

This event report examines how Dennis Publishing, an independent UK publisher, successfully launched a version of its The Week magazine to appeal to the tween market.

Case Study

TV channel Cartoon Network used a top track and field sprinter to launch CN Buddy Network, an anti-bullying campaign in South Africa.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

Research Paper

This paper argues that the influential and widely used Chinese app, WeChat, has created a distinct national digital mindset, specifically representing a unique narrative form that can be leveraged to gain more spontaneous and unmediated responses from Chinese consumers.

Research Paper

This paper describes some of the creative research methods used in a project for the Dutch Tax and Customs Administration (the tax authority), which wanted its employees to understand taxpayers and encourage more of them to submit their tax declaration themselves.

Article

This article looks at what financial services companies can do to overcome the mistrust that has dogged them since the global financial crisis - as well as the innate lack of interest in their products and resistance to changing supplier.

Case Study

Universal, the movie producer and distributor, built a social media campaign to promote and build awareness of The Minions film in China.

News

DUBAI: As the world's largest indoor amusement park prepares to open tomorrow in Dubai, this sector is emerging as a fast-growing, post-oil focus for the region and is attracting the involvement of leading US and European brands.

News

SINGAPORE: More than half (54%) of consumers in Singapore have watched over-the-top (OTT) video services, especially YouTube and social networks, according to a new study which also found children and millennials to be the most avid viewers.

Case Study

This case study analyses how Bowlmor AMF, the largest ten-pin bowling operator in the world, met the challenges of bringing bowling back into popularity and connecting with a younger audience in the US.

Article

This event report outlines how Giphy, the search engine for GIFs, is planning to turn these short, looped videos into a source of advertising revenue.

Article

This article argues that while micro-targeting individuals, too many marketers are prepared to ignore vast swathes of their potential target market.

Article

This short report summarises the results for Central & South America from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.