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Article

Examines the changes in journalistic practice over the last five years, specifically in response to technology and the evolution of social media, and the lessons for qualitative researchers.

Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Case Study

This case study describes how Postobón, the soft drinks company, launched a new musician to then launch a grapefruit soft drink in Colombia.

Article

This event report examines how Dennis Publishing, an independent UK publisher, successfully launched a version of its The Week magazine to appeal to the tween market.

Case Study

This case study explains how IBM, a technology brand, transformed the clichés of cloud computing with its 'Cloudscape' campaign which ran in the US.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

Research Paper

This paper argues that the influential and widely used Chinese app, WeChat, has created a distinct national digital mindset, specifically representing a unique narrative form that can be leveraged to gain more spontaneous and unmediated responses from Chinese consumers.

Research Paper

This paper describes some of the creative research methods used in a project for the Dutch Tax and Customs Administration (the tax authority), which wanted its employees to understand taxpayers and encourage more of them to submit their tax declaration themselves.

Article

This article looks at what financial services companies can do to overcome the mistrust that has dogged them since the global financial crisis - as well as the innate lack of interest in their products and resistance to changing supplier.

News

DUBAI: As the world's largest indoor amusement park prepares to open tomorrow in Dubai, this sector is emerging as a fast-growing, post-oil focus for the region and is attracting the involvement of leading US and European brands.

News

SINGAPORE: More than half (54%) of consumers in Singapore have watched over-the-top (OTT) video services, especially YouTube and social networks, according to a new study which also found children and millennials to be the most avid viewers.

Case Study

This case study analyses how Bowlmor AMF, the largest ten-pin bowling operator in the world, met the challenges of bringing bowling back into popularity and connecting with a younger audience in the US.

Article

This event report outlines how Giphy, the search engine for GIFs, is planning to turn these short, looped videos into a source of advertising revenue.

Article

This article argues that while micro-targeting individuals, too many marketers are prepared to ignore vast swathes of their potential target market.

Article

This short report summarises the results for Central & South America from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Research Paper

This article details a winning case study of the Excellence in Pioneering Analytics Innovation award category from the 2015 Genius Awards.

Article

This Company Profile from Euromonitor provides key details and analysis of Red Bull GmbH. Included is a strategic evaluation with key facts about the Austrian company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

Case Study

This case study explains how LEGO Star Wars reignited brand loyalty and built excitement for a new TV series by creating a shareable campaign for adults and kids alike.

Case Study

This case study shows how Capital One, a financial services company, used research to obtain fresh insight into its customer base and improve management of late payments and collections.

Case Study

This case study describes how SC Johnson, the owner of three pest control brands, achieved global success by switching from classic product-based marketing to an approach rooted in human insight.

Case Study

This case study shows how an integrated campaign launched during Chinese New Year helped to promote Ngong Ping 360, a cable car journey and Hong Kong tourist attraction.

Article

This event report considers how brands can tap into social gaming, an addictive and increasingly popular leisure activity for both men and women.

Article

This article explains the value of storytelling in advertising and selling, arguing that storytelling is the most natural way people understand the world.

Article

This article argues that in a 'new marketing age', brands need to compete for people's attention with more things than ever before - and need to do so by delivering an extraordinary performance.