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Research Paper

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

The Beano, the venerable British kids’ comic turned multimedia content company, has launched a brand consultancy; here it shares five strategic insights for engaging with Generation Alpha.

Case Study

P/S Kids, a toothpaste brand, partnered with influencers to reach Vietnamese parents and their children.

Article

China’s Gen Z will represent 40% of the country’s consumers by 2020 – but marketing to them requires a savvy digital and social media strategy.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc.

Article

Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.

Case Study

McDonald’s, a fast food company, carried out several actions across Latin America to generate favorable reading habits in children.

Case Study

A1 Slovenia, a mobile operator, increased brand preference by creating the Bedtime Storytellers campaign, which helped decrease loneliness among elderly people in Slovenia.

Article

Explores the use of characters in advertising campaigns, why they are effective, how consumers respond, how deals are generally structured, and the process involved.

Case Study

Skin care brand Vaseline used TV and Facebook to put its Whitening Body Lotion top of mind and increase sales in Taiwan.

Research Paper

Advises researchers and practitioners about the advantages and limits of using artificial intelligence (AI) to facilitate the implementation of innovative survey response formats.

Case Study

Cartoon Network, a cable and satellite television channel, increased local relevance in the African market by introducing South African singer, Toya Delazy, as the fourth PowerPuff Girl.

News

NEW DELHI: The children’s TV genre in India is expected to grow at least in line with the wider TV market this year, despite a minority watching kids’ TV channels, according to industry figures.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Article

Millennials, with their avocados and their poverty, have set the example of what not to do for the next generation: Generation Z, born after 1996, is not only mature in its attitude to technology, but exhibits nuanced ideas about identity and politics.

Case Study

Microsoft, the computer software company, used PR to build brand awareness for the campaigns created by its Story Labs in the US.

Article

Turner, the media company, has shifted its marketing focus away from talking about "consumers" and is instead focusing on "fans".

News

SINGAPORE: A full-branded Cartoon Network cruise ship is scheduled to set sail in Asian waters later this year after US media giant Turner formed a partnership with Oceanic Group, a cruise management company.

Case Study

The Indian Pro Kabaddi League (PKL) made kabaddi a popular sport among children through a much-loved animated cartoon.

Article

Looks at the current market for TV in India and discusses its future in the midst of new digital technologies and changes in viewership.

Research Paper

Discusses the current state and the future of TV ad models in the US, exploring how we can improve programmatic TV advertising outcomes, and providing evidence of the predictive power of various pieces of the data picture.

Article

Examines the changes in journalistic practice over the last five years, specifically in response to technology and the evolution of social media, and the lessons for qualitative researchers.

Case Study

This case study describes how Postobón, the soft drinks company, launched a new musician to then launch a grapefruit soft drink in Colombia.