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Article

Social media platforms are enacting major changes to the organisation of personal and professional posts due to scrutiny from lawmakers, concerned health experts and anxious advertisers.

Article

This Company Profile from Euromonitor provides key details and analysis of Costco Wholesale, the largest membership-only warehouse in the US.

Article

Explores shopping and retail trends in Thailand for the next two years, including hypermarkets, specialist retail, convenience stores and e-commerce.

Article

This Company Profile from Euromonitor provides key details and analysis of Wal-Mart Stores Inc, the owner of brands such as Asda and Walmart.

Article

An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.

Case Study

Carrefour Financial Services, launched 'The Christmas Truce' campaign in Spain, to make its brand positioning, "making the impossible possible", relevant during the Christmas period and highlight its PASS Card promotion.

Case Study

Milo, a chocolate and malt powder drink, increased brand sales by launching a multi-platform campaign that addressed the issue of overweight and malnourished children in Indonesia.

Case Study

MILO, a beverage produced by Nestle, launched a geo-targeting mobile campaign to promote its drink product as a healthy choice for families.

Article

This Company Profile from Euromonitor provides key details and analysis of Tesco Plc. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the retail market.

Case Study

This case study describes how soft-drink brand Lipton Green Tea installed fitness tracking software on shopping trollies and created Fit Cart to launch its Live Good platform in the UAE.

Case Study

This case study explains how hygiene brand Lifebuoy increased sales in the Middle East by inventing a branded attachment that killed germs on shopping trolley handles.

Article

This Company Profile from Euromonitor provides key details and analysis of Carrefour SA, the owner of brands such as Dia and Champion.

News

SINGAPORE: China already has the world's largest online grocery market in terms of value, but a new report expects this to double by 2020 on the back of increased smartphone usage, shifting demographics and more focused investment by retailers.

Case Study

This case study describes how Lebanese supermarket chain Bou Khalil enabled the Lebanese people to give money responsibly to Syrian refugees with the Good Note - an alternative currency.

Article

This article shares how some of the world's biggest brands are embracing Chinese New Year in 2017, with augmented reality, traditional culture on-demand, live video and seasonal product lines headlining.

News

GLOBAL: Amazon, the US e-commerce giant, has been named as the most valuable retail brand in the world, according to new rankings that are dominated by US brands.

News

EUROPE: French store chain Fnac and German consumer electronics outlet Media Markt emerge as Europe's leading omnichannel retailers in a new report that assesses the digital competence of the continent's top retail names.

Article

This article examines the trends currently affecting - and profoundly changing - the FMCG industry today, as retailers struggle to get to grips with serving customers in the wake of one of the most challenging economic periods of recent history.

Case Study

This case study looks at how Lidl, the discount supermarket, differentiated itself from its main rival, Aldi, in Belgium by reinforcing its quality image and targeting a younger audience.

Article

This event report presents guidance from Heineken, the brewing group, about using shopper marketing to engage multicultural audiences.

Article

This article explains five important considerations for multi-national brands when developing their local brand name in China, and how to avoid common pitfalls of Chinese localization.

Article

This article argues that Indonesian consumers are drawn to products and brands that they perceive to be aligned with their own lives and beliefs.

Article

This article discusses the role of design in the purchase decision journey, arguing that it can help create seamless customer experiences that drive sales.

Article

This article demonstrates how firms can grow profits in Asia by meeting the needs and expectations of the senior market, which has been largely ignored.

Case Study

This case study shows how L'Oreal Excellence, the hair dye brand, increased its sales and a younger audience through an interactive social media campaign across Indonesia.