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News

MANCHESTER: Even though Manchester United is the most viewed English Premier League football club on YouTube, clocking up a huge 843m views since the start of the 2017-18 season, it has resisted having an official YouTube channel – until now.

News

LONDON: Carlsberg, the Danish brewer, and design agency Taxi Studio have won the Grand Prix at the DBA Design Effectiveness Awards.

Case Study

Carlsberg, a global brewer, redesigned its packaging in the UK in order to make it relevant to Millennials and re-establish Carlsberg Export as a premium beer.

Article

Details research from MMR on what drives perceptions of premium across FMCG and, using its findings, provides tips for brands to better their communications.

Article

This Company Profile from Euromonitor provides key details and analysis of Molson Coors. Included is a strategic evaluation with key facts about the Canadian and US company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV. Included is a strategic evaluation with key facts about the Dutch company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the beer and cider market.

News

YANGON: Unilever has cut a joint venture deal with consumer goods rival Europe and Asia Commercial Co in Myanmar, combining home and personal care businesses in a bet to increase sales in the newly open emerging market.

Article

This article examines the trends currently affecting - and profoundly changing - the FMCG industry today, as retailers struggle to get to grips with serving customers in the wake of one of the most challenging economic periods of recent history.

News

LONDON: San Miguel, the premium Spanish beer brand, plans to develop its experiential marketing activities and also intends social media, especially Instagram, to be central to its growth strategy, its senior brand manager has said.

Case Study

This case study describes how Heineken, the international beer manufacturer, leveraged its sponsorship of the Rugby World Cup 2015 in Ireland with a campaign that nodded to the RWC idea: 'It's your call'.

News

BEIJING: China's beer market may be shrinking but foreign brands are gaining ground despite being more expensive than their local rivals.

Article

This article explores five major misconceptions about consumers in China and how multinational brands can overcome them.

News

LONDON: Sports fans have a mental inventory of major brands they associate with major events but they don't necessarily know which brands are sponsoring which events.

Research Paper

This paper looks at the opportunities in the Chinese beer market for new brands as incomes grow, and at the proliferation of smartphones and other digital tools that will create better research in the alcoholic beverage category.

Case Study

This case study describes how American Express, a credit card brand in Estonia, used a mobile ad platform to demonstrate to potential customers how American Express could protect their goods.

Article

This short report summarises the results for the drinks category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

SINGAPORE: Customisation and a desire to stand out from the crowd have long been traits of consumer behaviour in the West, but there is evidence that consumers in Southeast Asia are increasingly adopting the same outlook.

News

BEIJING: Cosmopolitan Chinese consumers are searching out premium and craft beers, a development that is attracting the attention of brewers around the world.

Article

This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Guinness.

Research Paper

This paper explains the research process undertaken to understand more about the effective role of visuals and to identify the best icon set for use in surveys.

Article

In this article Melanie Howard argues that artfully-applied self-deprecation can be a powerful generator of authenticity for brands.

News

KUALA LUMPUR: Heineken was due to open a new facility in Myanmar (Burma) over the weekend, as competition intensifies between global beer brands keen to expand in a market seen as having "huge potential for growth".

Article

This trend report describes the 'circular economy', a new model which reduces waste, and sets out some of the opportunities for brands.