Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


150 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Molson Coors. Included is a strategic evaluation with key facts about the Canadian and US company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

News

LONDON: Brand strategy needs "rebooting" for the digital age, according to an industry figure whose research indicates the discipline is being neglected by senior marketers trying to keep abreast of the latest digital developments.

Article

This article explores how brand strategy should be retooled for the digital age, without devolving into a purely tactical dispute.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.

Article

This article presents an eight-point checklist that will show how to optimise digital spend at a tactical level, including what data is needed and what techniques can be used.

Case Study

This case study describes how Tennent's, Scotland's best-known lager brand launched a campaign to reinvigorate its association with T in the Park (TITP) music festival, to build brand preference amongst the 18-24 age group.

Case Study

This case study shows how Coors Light, a beer brand, quickly climbed the top 20 beer rankings in the UK by using a celebrity fronted campaign.

Opinion

With a world of information and entertainment at our fingertips, expectations of immediacy are higher than ever – but so too is the desire to connect with others.

Opinion

Doping casts a shadow over the Olympics. Excitement about record breaking performances will be tempered by doubts about whether they were chemically fuelled.

Case Study

This case study demonstrates how Snickers, the chocolate bar, employed a universal idea at the centre of its strategy and now benefits from public adoption around the world.

Opinion

It's not often that marketers turn to the Bible for brand insight. However, this quote from Matthew reflects an interesting occurrence.

Article

This article argues that the most effective ads are emotionally appealing as these are processed subconsciously and build empathy.

Article

This event report looks at some of the best campaigns in Africa and India that have been based on an understanding of the local culture.

Article

This article explores different types of brand sponsorship deals, analysing the impact of different types of sponsorship for different consumer categories.

News

LONDON: A campaign for Foster's lager, created by adam&eveDBB, has won the IPA Effectiveness Awards Grand Prix, for demonstrating how it restored the brand to market leadership and produced a huge return on investment.

Case Study

This case study demonstrates how Foster's, the Australian lager brand, revitalised its brand in the UK by reassessing men's attitudes towards social drinking and regained its market leader position.

News

LONDON: Even though FMCG is the largest spending sector for mobile advertising in the UK, new research has revealed that almost half (46%) of the UK's top FMCG brands do not have a mobile friendly site and 30% have no mobile presence at all.

Article

This article looks at 'haptic' technology, which allows hardware to provide tactile feedback to those who touch it, and the growth of sensory marketing.

Case Study

This case study describes the rebranding of Okell's a range of beers and lagers brewed on the Isle of Man, in order to make banding consistent across all products.

News

JOHANNESBURG: A new study aims to establish South African industry benchmarks on digital media costs and performance metrics across categories and channels.

News

LONDON: Limited demand for BT's ad space package for its new UK sports TV channels has forced the telecoms giant to rethink its offer to media-buyers in its battle with Sky, currently the largest pay-TV broadcaster in the UK.  BT launched its ...

Case Study

This campaign for Carling Black Label (CBL), the lager brand, reversed a three-year sales decline in South Africa through an innovative approach to its sponsorship of the soccer Charity Cup.

Article

This paper details UK research reflecting the fact that grocery shoppers' habits are changing, with people shopping more frequently and buying less.

Article

In Africa, the mobile is often the single electronic device owned. However, smartphone penetration is lagging and affordable basic Nokia handsets dominate, so it is not apps and social media that are leading the mobile marketing revolution in Africa.

Article

This article describes a step-by-step process for brand owners to ensure their core business is kept refreshed and reinvented.