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Article

This event report details how Xerox, the technology group, is seeking to transform its brand and wider business.

Article

This article explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

Case Study

This case study shows how Canon, a photographic equipment brand, launched a photography event in partnership with Reuters, in order to launch its newest model in the European market.

Article

This article examines how brands can commit to meeting people's needs, simplifying the complex, and evolving quickly, so that they can achieve relevance for people and win customer loyalty.

News

BOSTON: Rolex, the luxury Swiss watchmaker, is the brand with the best corporate reputation in the eyes of consumers, according to a new global survey.

Case Study

This case study details how Canon, the camera manufacturer, increased brand engagement in the United States.

News

SYDNEY: Canon, the camera brand, overhauled its brand experience by refocusing on creative inspiration and community, a senior marketer at the brand has revealed.

Article

The article outlines how Canon, the camera brand, uses Instagram and online influencers to keep its brand relevant in Australia.

Article

This short article lists the books that influenced Mark Lund, CEO of McCann Worldgroup, London.

Case Study

This case study shows how Sainsbury's, a UK supermarket chain, made a decision to invest in longer term brand building in order to increase brand loyalty and sales.

Opinion

It's one of the most-awarded - and most talked-about - campaigns of this year's Cannes Lions. 'The Next Rembrandt', a project for Dutch bank ING from JWT Amsterdam, used a great insight, machine learning and 3D printing to make an all-new painting from the 17th century old master, Rembrandt van Rijn.

Article

This report chronicles the collaboration between ING, the Dutch bank, and agency JWT who used deep learning to create the 'Next Rembrandt' in a major boost for both company's innovative credentials.

Case Study

This case study demonstrates how ZDK Gesellschaft Demokratische Kultur, an anti-Nazi charity, utilised digital and social media to spread the news about the campaign and drum up donations to the cause.

Article

This report from the Futures Company looks at the implications of slowing growth in the global economy, arguing that brands can only counteract the trend by creating demand.

News

BEIJING: Internet giant Alibaba and electronics retailer Suning hope to quadruple sales of leading electronics brands through an O2O tie up that leverages the former's data and the latter's distribution network.

Article

This article argues that the way brands should adapt to the era of personalization is by taking advantage of their mythodological capabilities by creating stories that can become adaptable when shared with others.

Article

This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.

News

BOSTON, MA: Rolex, The Walt Disney Company and Google are the companies which possess the best corporate reputations in the eyes of consumers, according to a new study.

Case Study

This case study explains how EXIT-Deutschland – an anti-fascist non-profit organisation – created a clever campaign that helped increase donations and raise awareness about their work.

News

MONACO: Adidas has ended its sponsorship deal with the International Association of Athletics Federations (IAAF) in a move that is widely assumed to be protective of the sportswear giant's brand and which raises the ante in sports marketing.

Article

This article argues that in the era of consumer empowerment and technological liberation, content competes with life and creative work must work harder to grab attention.

Opinion

When I was back in Melbourne a couple of weeks ago, I saw a new Victoria Bitter beer ad on TV. Only that it wasn't.

Article

This article argues that brand marketing and sales functions need to merge together in order to close the 'Anytime Anywhere Purchase Gap', and advises how to do this with activity in the four key stages of the purchase journey: discovery, planning, deciding, maximising.

Article

This article considers why Asian brands are generally less concerned than brands in the West with the consistency of ideas and taglines.

Case Study

This case study details how Toyota Europe, the automaker, promoted its hybrid range across 22 markets to meet new EU CO2 emissions criteria by utilising the idea of 'happier drivers'.