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Research Paper

The aim of this study is to extend an existing method to untangle the effect of taste (intrinsic) versus label information (extrinsic) on repurchase in a new-to-wine market.

Article

This article discusses what is meant by cognitive marketing and how this can be used effectively to inform customer data.

Article

This article details how brands and retailers can maximise the effectiveness and scope of mobile coupon marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

Article

This event report outlines how 1-800-FLOWERS.COM, the US florist and gifting group, is leveraging new technologies to engage consumers.

Article

This event report outlines how Amazon is seeking to extend the presence of Alexa, its voice-activated digital assistant.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the marketing opportunities offered by artificial intelligence (AI) including insight generation, chatbots, digital personal assistants and optimisation of media buying.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Article

This report describes how food brands are leveraging programmatic media buying, and explores the possibilities it offers in areas such as campaign optimisation and cost efficiency.

Article

This report reviews the strategies and priorities of the 15 largest packaged food players in the world, covering the forecasts from 2015-20.

News

NEW YORK: The Campbell Soup Co. is launching an innovative digital ad campaign which will use IBM's Watson cognitive computing system and data from The Weather Company to recommend recipes based on a consumer's individual needs.

Article

This event report outlines how Campbell's Soup, the food manufacturer, is tapping IBM's Watson cognitive computing platform and weather data to deliver personalised recipes in online ads.

Article

This report analyses how food advertisers can reinvigorate declining brands by using a brand's heritage in different ways.

Research Paper

This paper details a study by Campbell, the food manufacturer best known for its soup, that aimed to solve the problem in product innovation and marketing of how to accurately and quickly translate a brand's promise through a product concept into a product specification.

Article

This event report outlines how Amazon's Echo, a voice-controlled interactive speaker, is both meeting consumer needs and reshaping certain habits.

Article

This report describes how food brands have leveraged consumer insights to effectively engage with Moms and families in North America.

Article

This article argues that the era of personalisation has moved on from direct marketing tactics and is rapidly heading towards creating business value through personalised communications and customised seamless experience systems.

Article

This event report outlines the main benefits of altruistic marketing strategies, based on the 77 experiences of BBDO New York.

News

BOSTON, MA: Rolex, The Walt Disney Company and Google are the companies which possess the best corporate reputations in the eyes of consumers, according to a new study.

Article

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.

Article

This event report demonstrates how Campbell's, the food manufacturer most famous for its soup, is driving innovation in marketing.

Article

This article argues that contrary to the view that TV advertising is in irreversible decline, there is in fact great potential if marketers can adapt to new technology and use data to find the right consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of General Mills, Inc, the owner of brands such as Green Giant, Häagen-Dazs, Betty Crocker, Cheerios and Yoplait.

Article

This article explores the implications of cheaper gas prices in the US on consumer spending habits, showing that in the short term there will be a positive, yet modest impact.

Article

This Company Profile from Euromonitor provides key details and analysis of Campbell Soup Co, the owner of brands such as Pepperidge Farm.