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Case Study

This case study describes how the Italian spirit brand, Amaro Braulio drove awareness for its unique and historic product with the #MadeInCima hashtag, a nod to its alpine heritage.

Case Study

This case study demonstrates how the American Cancer Society (ACS), founded in 1914 by a group of physicians and community leaders with the determination to put an end to the suffering and loss of life, managed to reverse a decade-long problem of declining donations.

Article

This Company Profile from Euromonitor provides key details and analysis of Campari, the owner of brands such as Aperol and Skyy.

Article

This Company Profile from Euromonitor provides key details and analysis of Bacardi & Co Ltd, the owner of brands such as Grey Goose and Eristoff vodka.

Article

This Company Profile from Euromonitor provides key details and analysis of Campari, the owner of brands such as Cinzano, Teruzzi and Puthod.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Hennessy, Glenmorangie, Belvedere and 10 Cane.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Article

This article highlights the benefits of taking risks and making mistakes, and how to create a culture that fosters risk taking in order to be innovative.

Article

This Company Profile from Euromonitor provides key details and analysis of William Grant & Sons, the owner of brands such as Glenfiddich, Grant’s, The Balvenie and Hendrick’s.

Case Study

This case study describes a campaign in Australia by Wild Turkey, a whiskey brand owned by Campari, which used social media based around grassroots sport to position its brand.

Research Paper

This paper discusses how the use of social media has changed in Latin America, including effects on attitudes and behaviours, and how people interact with brands.

Article

This Company Profile from Euromonitor provides key details and analysis of UB Group, the owners of brands such as Whyte & Mackay.

Article

This report provides insight and analysis from a macro-economic perspective of M&A activity across the key consumer products sub sectors, using M&A data provided by 36 leading European companies.

Article

It's time that marketers broke free from the restrictions that are imposed by business language and devised a vocabulary that actually reflects human behaviour.

Article

In this lecture to the British Brands Group in 2011, Rory Sutherland sets out the case for changing the vocabulary of marketing in order to communicate better with the people in charge of financing marketing activities but without reducing all proposals to numerical accountability.

Case Study

Campari, the Italian soda manufacturer wanted to raise brand awareness and sales in 2008. It focussed its attentions on the Milan Furniture Show with the goal of reinforcing awareness of Campari soda as a design icon.

Research Paper

The article describes a research study into attitudes to food. Food is said to have become a self-modelling process and something through which increasingly people define to themselves who they are and want to be, or from which they derive emotional consolation.

News

MOSCOW:   SPI Group, the owner of the Stolichnaya vodka brand outside Russia, has hired Lehman Brothers to look at options for a sale worth around $3 billion (€1.94bn; £1.53bn).

News

French drinks giant Pernod Ricard has sold three of its Scotch whisky brands to Italian firm Campari .

Article

Provides the full text version (PDF format) of Alan Hedges’ classic book, ‘Testing to Destruction’, reissued by the IPA in 1997.

Case Study

Babycham was over 35 years old, the first alcoholic drink to be marketed to women. By 1982, research showed that the brand lacked saliency: old-fashioned, not a brand to be seen asking for, too `little woman', only for rare occasions.

Research Paper

What do people do with advertising? This paper explores the implications of answering this question rather than the more traditional question: 'what does advertising do to people?'...

Case Study

Describes the advertising campaign which coincided with a 62% increase in Campari's volume sales between 1976 and 1980.

Article

Part of a historical series of JWT London papers published by WARC, this pamphlet – first published in 1976 - focuses on UK consumer frustration and responses to difficult economic times.It includes contributions from Stephen King, Roderick White, Judie Lannon and Michael Barnes.

Article

This historical booklet reviews the year in advertising in 1975. It includes contributions from Denis Lanigan, John Lindsay-Bethune, Stephen King, Peter Bostock, Judie Lannon, David Wheeler and John Treasure.