Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

184 results found
Sort by

News

BRUSSELS: Nestlé risks seeing competitors imitate its Kit Kat brand after the European Union's second highest court annulled a 2006 ruling that granted the FMCG giant a trademark for the four-fingered shape of the chocolate bar.

Article

This event report breaks down how MillerCoors, the brewing group, is tackling some of the major challenges of digitally-empowered marketing.

Article

This article demonstrates that high levels of client satisfaction are not as positive a measure of the health of client-supplier relationships as might be assumed.

Case Study

This case study discusses how Schweppes, the beverage brand, launched a new campaign aimed at capturing the younger generation in Australia.

Research Paper

The FTC envisions the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative playing lead roles in self-regulatory efforts to address advertising’s contribution to childhood obesity.

Article

This paper provides an overview of the global alcoholic beverages industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the chewing gum industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the global soft drinks and bottled water industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the bottled and canned soft drinks and carbonated waters industry in the United States.

Article

This paper provides an overview of the candy and confectionery industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the premium bottled beverages industry, primarily in the United States.

Article

This paper provides an overview of the online music and film distribution industry, primarily in the United States.

Research Paper

In this paper, the authors reflect upon the last half-century of branding research, offering both integration and insight.

Article

The obsession with newness seems to have blinded many in the marketing community to the infinitely more valuable payoff of long-standing brands.

Case Study

The lemon-flavoured soft-drink Gini, owned by Orangina Schweppes Belgium, had been declining for several years because of young people preferring sweeter soft drinks.

Case Study

Schweppes, the soft drinks brand, was struggling to maintain share as well as its price premium against private label alternatives in Australian, with younger consumers (25-39) associating it with their parents.

Case Study

This Schweppes Australia campaign, promoting the SOLO brand, won agency BMF a Silver at the 2010 APG Creative Strategy Awards.

News

SYDNEY: Cadbury and  Coca-Cola are the most popular grocery brands in Australia, a new study from The Nielsen Company has revealed.

News

TOKYO: Hitachi, Japan's biggest electronics manufacturer, has predicted it will make a loss of ¥700 billion ($7.1bn; €5.5bn; £5.0bn) this year, and is planning to spin-off its ailing consumer electronics and automotive divisions.

Case Study

At the start of 2007, Dairy Milk was entering its third year of decline. The traditional levers for fmcg growth - range extension and promotion - were at saturation point.

Article

In the face of a recession, marketers will face pressures from management within their own organisations as well as potential problems resulting in changing consumer behaviour.

News

LONDON: Although chocolate runs alcohol a close second as a consolation in troubled times, Todd Stitzer, chief executive of UK-headquartered chocolatier Cadbury (now shorn of Schweppes), regards the current global economic climate as "scary".

Research Paper

This Viewpoint piece by Spike Cramphorn comments on some of the points within the Heath & Feldwick paper published in IJMR 50, 1, entitled ‘Fifty years using the wrong model of advertising’.

Article

This article discusses the rise of dark chocolate, which has long been popular in mainland Europe, but is also now having an increased impact in the chocolate markets in the UK and US.

News

ZURICH, Switzerland: Nestlé, the world's biggest food manufacturer, is aiming to boost confectionery sales by entering the premium chocolate market.