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Article

This article introduces a series of articles on marketing public services and creating awareness of a diverse list of issues, including for growing subsectors such as charities.

Article

Brief writing is a core discipline that obliges the author to specify exactly what is required and expected in a compelling way, and affords a reference point against which to judge any outcome.

Case Study

This case study shows how Public Health England, an agency for the Department of Health, created a marketing manufactured health intervention campaign to dramatically increase quitting attempts at smoking.

Article

This short article lists the books that influenced Mark Lund, CEO of McCann Worldgroup, London.

Article

Insight is not synonymous with market research, but too many Customer Insight Managers (the Market Research Executive rebranded) are still only data gatherers.

Case Study

This case study describes how the Argentine Ad Council (Consejo Publicitario Argentino - CPA) created the first national campaign in Argentina to address the problem of bullying, and placed the issue on the national agenda.

Case Study

This campaign, for the Colombian government as part of long-running efforts against the FARC paramilitary group, aimed to boost guerilla demobilisations through TV and live events.

Case Study

This case is about Colombia's struggle against the world's oldest guerrilla group, Fuerzas Armadas Revolucionarias de Colombia, or FARC.

Article

This article looks at the growth potential for brand owners who wish to take traditional ethnic minority brands and develop a mainstream presence for them in Britain.

Article

This article summarises key insights from the Nudgestock conference held by #ogilvychange in London in May 2013, where speakers explored the science and practice of changing human behaviour.

Case Study

This case is about Colombia's struggle against the world's oldest guerrilla group, Fuerzas Armadas Revolucionarias de Colombia, or FARC.

Research Paper

This paper details an experiment to migrate a long-established survey from a face-to-face to an online methodology.

Article

This report argues that advertising adds at least £100 billion to UK GDP by increasing the level of economic activity and increasing the productivity of the economy; on average, £1 of advertising spend generates £6 for the British economy.

Article

Ecover, an eco-friendly detergent brand launched over 30 years ago, found that by 2011 the UK market had changed considerably with an increasing number of competitors, including P&G and Unilever entering the 'green' space.

Case Study

The scale and complexity of switching the UK from analogue to all-digital TV presented a huge implementation challenge.

Case Study

This case shows how TalkTalk, the telecoms provider, extended its Global Minutes Boast (GMB) campaign by focusing on the UK's South Asian communities.

Article

The LIDA chief executive cites The Corrections, by Jonathan Frantzen; The Element: How Finding Your Passion Changes Everything, by Ken Robinson; and Life's A Pitch, by Stephen Bayley and Roger Mavity.

Case Study

Colombia's Ministry of Defence wanted to encourage members of guerrilla group FARC (Revolutionary Armed Forces of Colombia) to demobilise.

Case Study

This is the story of how communications acted as a powerful yet fundamentally peaceful weapon in war.

Case Study

The task was to launch the first ever UK campaign to increase the number of registrations on the Organ Donor Register (ODR) from 16 million to 25 million in three years, specifically generating 37,600 registrations in the first five weeks.

Article

Thanks to digital, the world has shrunk to the size of a vast interconnected village on market day – the streets full of buyers and traders clamouring for attention.

Case Study

In 2009 Walkers was losing share in the single pack segment of the UK crisps market. The brand identified an opportunity to turn this around by prompting the consumption of Walkers with sandwiches at lunch.

Case Study

Marie Curie, the UK charity supporting cancer sufferers and their families, was facing enormous pressures on charitable giving.

Case Study

The Direct Marketing Association needed to convince top thinkers in Britain's creative industries that direct marketing was important, in a time of recession and government cuts for creative institutions.

Opinion

Privacy online, the age of the customer and, of course, social media loomed large at the first half of ad:tech London yesterday.