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Case Study

This case study describes how Ziera, the New Zealand women's footwear brand, repositioned from its comfort over style history, into a smart, empowering choice that embraced both style and comfort.

Case Study

This case study describes how New Zealand Police portrayed frontline policing as a possibility for under-represented parts of the community by communicating an attribute fundamental to good policing: care.

Case Study

This case study describes how The Heart Foundation, a New Zealand charity for heart disease awareness, created a challenge, 'The Heart Attack Act' that taught people how to recognise heart attack symptoms.

Case Study

This case study shows how Land Rover, a car manufacturer, reuniting four New Zealand car owners with their 'first love' to grow sales of Land Rover Defender.

Case Study

This case study demonstrates how World Vision in New Zealand, a Christian humanitarian charity, drew attention to the Syrian crisis by using first-hand accounts to tell the story.

Case Study

This case study demonstrates how ASB Bank, a financial institution based in Auckland, used Snapchat to reach out to students.

Case Study

This case study shows how New Zealand's Inland Revenue used a digital-led integrated campaign to get contact details for its overseas-based borrowers and remind them of their student loan commitments.

Case Study

This case shows how Appliance Shed, a small Auckland-based retailer of low-price electric goods, used innovative brand and retail messaging to reverse its declining sales.

Case Study

This case study describes how Fonterra, a New Zealand multinational dairy co-operative, showed New Zealand the benefits of drinking milk to grow volume sales for its Anchor brand.

Case Study

The case shows how the New Zealand Transport Agency used humour to reach out to its target audience of young men to warn them of dangers of drunk driving.

Case Study

This case study describes a campaign by the New Zealand Health Promotion Agency (HPA), which wanted to decrease binge drinking of alcohol by helping people to say no in social situations.

Case Study

This case study explains how the New Zealand Transport Agency (NZTA), a government body, reduced speeding on the country's roads by reframing the argument.

Case Study

This case study explains how Tui, the beer brand owned by DB Breweries, made spectators into participants during its sponsorship of New Zealand's cricket team.

Case Study

This case study describes how SKY Television, a New Zealand broadcaster, used a stunt to promote a new season of the popular TV program Game of Thrones.

Case Study

This case study explains how Hell Pizza, a pizza chain, used a provocative billboard to increase sales during Easter and reinforce its 'premium' credentials.

Case Study

This case study describes a campaign by NZ Lotteries which aimed to reverse a long-term decline in sales by addressing the less socially acceptable idea of 'thinking big' about money.

Case Study

This case study describes a campaign by Tip Top, the New Zealand ice cream brand, which wanted to increase sales by targeting adults without children.

Case Study

This case study describes how Mitre 10, the DIY retailer in New Zealand, differentiated its brand from its main competitor in order to end a dependence on price promotions.

Case Study

This case study explains how Westpac, the bank, distinguished its brand from the competition in order to increase its share of the New Zealand mortgage market.

Case Study

This case study describes a campaign by the Health Promotions Agency of New Zealand, which aimed to raise awareness and information-seeking regarding depression.

Case Study

This case study describes an entirely-online campaign by Boundary Road Brewery, a craft brewery in New Zealand, which gained credibility and interest in a product that had not been created.

Case Study

This case study describes a campaign by Amnesty International, the not-for-profit human rights organisation, which used a Facebook app to highlight the importance of human rights to people in New Zealand.

Case Study

This case study describes how V, the energy drink brand, reversed sales decline by targeting New Zealand's youth with a series of stunts used to create ad campaigns.

Case Study

This case study describes a campaign by the New Zealand Police which successfully increased the diversity of new recruits, with a decreased marketing budget, by commissioning creative street art installations.

Article

This full version of the 'Seriously Social" Warc Trends Report (also available in summary form) identifies and explores effectiveness trends across approximately 800 recent case studies on Warc that contained a social media element.