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Case Study

This case study describes a campaign by the New Zealand Health Promotion Agency (HPA), which wanted to decrease binge drinking of alcohol by helping people to say no in social situations.

Case Study

This case study explains how the New Zealand Transport Agency (NZTA), a government body, reduced speeding on the country's roads by reframing the argument.

Case Study

This case study explains how Tui, the beer brand owned by DB Breweries, made spectators into participants during its sponsorship of New Zealand's cricket team.

Case Study

This case study describes how SKY Television, a New Zealand broadcaster, used a stunt to promote a new season of the popular TV program Game of Thrones.

Case Study

This case study explains how Hell Pizza, a pizza chain, used a provocative billboard to increase sales during Easter and reinforce its 'premium' credentials.

Case Study

This case study describes a campaign by NZ Lotteries which aimed to reverse a long-term decline in sales by addressing the less socially acceptable idea of 'thinking big' about money.

Case Study

This case study describes a campaign by Tip Top, the New Zealand ice cream brand, which wanted to increase sales by targeting adults without children.

Case Study

This case study describes how Mitre 10, the DIY retailer in New Zealand, differentiated its brand from its main competitor in order to end a dependence on price promotions.

Case Study

This case study explains how Westpac, the bank, distinguished its brand from the competition in order to increase its share of the New Zealand mortgage market.

Case Study

This case study describes a campaign by the Health Promotions Agency of New Zealand, which aimed to raise awareness and information-seeking regarding depression.

Case Study

This case study describes an entirely-online campaign by Boundary Road Brewery, a craft brewery in New Zealand, which gained credibility and interest in a product that had not been created.

Case Study

This case study describes a campaign by Amnesty International, the not-for-profit human rights organisation, which used a Facebook app to highlight the importance of human rights to people in New Zealand.

Case Study

This case study describes how V, the energy drink brand, reversed sales decline by targeting New Zealand's youth with a series of stunts used to create ad campaigns.

Case Study

This case study describes a campaign by the New Zealand Police which successfully increased the diversity of new recruits, with a decreased marketing budget, by commissioning creative street art installations.

Article

This full version of the 'Seriously Social" Warc Trends Report (also available in summary form) identifies and explores effectiveness trends across approximately 800 recent case studies on Warc that contained a social media element.

Case Study

In 2009, the 2degrees Mobile network launched in New Zealand, where a duopoly had existed for many years.

Case Study

Long-time sponsor of the All Blacks, Steinlager, was restricted from leveraging this during the 2011 Rugby World Cup, which was held in New Zealand.

Case Study

The New Zealand Transport Agency needed to connect with young men, especially in rural areas, in order to start a dialogue about drink driving and encourage them to intervene if a friend was going to drive while drunk.

Case Study

Hell Pizza in New Zealand had a strong brand image but consumers did not feel that it was matched by the product.

Case Study

Mountain Dew is a major player in the carbonated soft drinks category internationally, yet it needed to gain traction in New Zealand.

Case Study

This case describes the turnaround of Farmers, the loss-making New Zealand department store with a staid image, which revived its fortunes by moving into higher-margin, fashion-related categories.

Case Study

With one in seven young Kiwis experiencing severe episodes of depression each year and suicide being the second most common cause of death for young people, the campaign challenge was to reduce the impact of depression on young New Zealanders.

Opinion

We've certainly picked a busy time to create Warc's first awards blog. There are some big final deadlines for submissions coming up this week, as the 2010 awards season gets into gear.

News

WELLINGTON: Advertising is continuing to provide a substantial payback for brands in New Zealand, even in categories suffering during the recession, winning entries from the CAANZ Effie Awards 2009 show.

Case Study

Eta was facing a revitalised competitor in Bluebird. Now facing the might of new owner Frito- Lay on an aggressive investment drive, they had to act to secure new sources of revenue in the snack market.