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Article

This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

News

NEW YORK: The link between outdoor media and mobile location data is being taken a step further by a US business using “wrapped” cars and geofencing to enable retargeting.

Gunn Report

Contains the creative for the 'Google Home Of The Whopper' campaign for Burger King by the agency DAVID in the US.

Article

The WARC 100 is an annual ranking of the world’s best marketing campaigns and companies, based on their performance in effectiveness competitions.

News

GLOBAL: Procter and Gamble’s agenda-setting Dads #ShareTheLoad campaign for the Ariel Matic brand has topped the WARC 100, an annual ranking of the world’s best marketing campaigns and companies according to their business impact.

News

NEW YORK: Jack In The Box, the restaurant chain, bases its adoption of new tools, platforms or marketing techniques in large part around whether it will help the challenger brand overcome a “Goliath”.

Article

Explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, WARC generally defines low budgets as $0-$500,000.

Article

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.

Article

Creating memes on social media is a powerful way to build brand affinity, but many marketers fundamentally misunderstand the process of achieving this goal.

Article

Jack in the Box, the quick-service restaurant chain, is tapping into the power of challenger-brand thinking as it strives to stand out in a crowded category.

Gunn Report

Contains the creative for the 'Google Home Of The Whopper' campaign for Burger King by the agency DAVID in the USA.

Gunn Report

Contains the creative for the 'Burning Stores campaign' campaign for Burger King by the agency DAVID in the US.

Case Study

Fast food giant McDonald's captured the hearts of South African consumers by reintroducing the much-loved Big Tasty burger.

Article

In a world of vanishing technology, where calls can be made and delivered to any device, what does the future hold for the humble mobile network provider in a world of handset contracts?

Article

Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.

News

LONDON: Burger King, the fast-food chain, is looking at new ways to use digital out of home, following a recent London campaign that drove footfall across the day by varying the creative on selected digital panels.

Article

Anselmo Ramos, co-founder of DAVID, gives his tips for clients to improve their agency relationships – and their creative work.

Article

Digital out of home offers new opportunities for creativity but at the start of 2017 few brands had exploited these; by the end of the year a Burger King campaign showed what was possible.

Article

This article provides guidance and reading on the tactic of stunt marketing - a form of experiential marketing that aims to generate buzz and boost engagement.

Case Study

To drive relevance and sales in Spain, fast food McDonald's redesigned its app around its loyalty program My McDonald's.

Article

The use of sign language in TV advertising has generally been a rare one-off related to a particular campaign.

Case Study

McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

Case Study

Fast-food brand KFC used a multichannel approach to relaunch its Variety Bucket as the Friendship Bucket to appeal to millennials in India.

Case Study

Vodafone, a telecommunications brand, relaunched its mobile app in Turkey by adding a new section and updating the design, which lead to increased downloads.

Case Study

A Twitter activation to counter its competitor’s burger promotion helped fast food restaurant chain Burger King trend above McDonald’s on the latter’s birthday in South Africa.