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Article

This article explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce;' while it is a hit in China, consumers in other parts of the world remain concerned about privacy.

Article

This paper explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching two billion users every month.

Opinion

As the iPhone reaches its 10th birthday, Robyn Lange, a curator at Shutterstock, looks back at how the smartphone has influenced photography, and in turn visual marketing.

News

BEIJING: China is set to become the most influential trendsetter in the world of mobile marketing and omnichannel integration, according to a senior figure in Tencent, creator of WeChat.

Article

This article provides marketers with information and guidance about luxury brand advertising.

Article

This article explores how China is emerging as a global leader in mobile marketing with integrated campaigns and mobile-first customer engagement via WeChat.

Article

This article outlines how Alibaba has created an integrated data ecosystem across its various properties to supercharge its e-commerce offering and boost offline conversions.

Article

This article considers the advent of live-streaming - most visibly launched with Facebook Live in the past year - and what brands can do to ensure they use it correctly.

Article

This article explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.

Article

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.

News

COLOGNE/LONDON: Brands seeking to engage consumers on Instagram could learn from the experiences of ten top British brands, which have achieved impressive follower growth rates on the image and video-sharing platform.

Article

This paper explains how luxury brands need to adapt to an evolving market comprising digital opportunities, millennial shoppers, the concept of "affordable" luxury and the need for strong, personalised brand-consumer relationships.

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Article

This article myth-busts common misconceptions about marketing to Asia's millennials, and provides practical advice on brand purpose, user-generated content and developing an influencer strategy.

Article

This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.

News

SHANGHAI: Alibaba's Tmall hosted an eight-hour fashion extravaganza last Sunday to showcase a host of Chinese and international brands ahead of the e-commerce giant's annual 11.11 Single's Day shopping festival.

News

SINGAPORE: Lego fans produce 20 times more Lego-themed online content than the brand itself, a senior marketer at the toy company has revealed.

Article

This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development.

Article

This article explores how Lego, the toy company, evolved its brand with social media and content marketing campaigns designed around specific cultural insights.

News

ASIA: Luxury marketing is increasingly about experiencing the brand as a way of building awareness and loyalty, and with Southeast Asian consumers among the heaviest users of social media, a digital experience is becoming a requirement for upmarket ...

Article

The article examines how Colgate, Philips and Durex partnered with popular celebrities and online influencers to build their brands in India.

Article

This article explores the cultural, commercial and attitudinal differences between the West's cautious view of personalisation and China's leap toward it.

Article

This article summarises some of the paradoxes which characterise the millennial generation, based on research carried out by Landor.

News

LONDON: Destination shopping streets around the world could benefit from having a dedicated mobile app, such as that offered by London's Regent Street, which enables shoppers to rapidly build a profile and receive relevant content from stores.

Article

This event report considers the consumer-centric practices of new brands and research, asking how 'radical personalisation' works, and what it does for brands.