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Article

This article examines the effects of technological developments on modern life and warns that people will soon realise their costs.

Case Study

This case study looks at GMHBA, a not-for-profit health insurer based in Victoria, and how it outsmarted the shrinking health insurance category with its 'Enough to make you sick' campaign in Australia.

Case Study

This case study looks at how TAL, an Australian life insurer, launched an unknown brand into a mistrusted category without changing any aspect of the product.

Research Paper

This report looks at how experience drives success with the Experience Index and which brands were the highest performers for consumer experience in 2016.

Case Study

This case study shows how Daman, a health insurance brand, raised awareness about antibiotics self-prescription and over-consumption in the UAE by likening pills to candy.

Opinion

Paul Dalton, Chief Media Officer, International, DigitasLBi and judge for the Effective Use of Tech category at this year's WARC Media Awards, talks to Lucy Aitken.

Article

This article describes how Medibank, an Australian health insurer, changed its fortunes and customer experience (CX) offering through a digital transformation after years of under-investment in back-end technology and systems.

Case Study

This case study shows how Daman, a health insurance brand, raised awareness about antibiotics self-prescription and over-consumption in the UAE using a humorous campaign that likened pills to candy.

Article

This event report argues that in the future, all advertising will be interactive, adapted to mobile phone screens, data-driven and conversational, with the last two characteristics fuelled by AI.

Article

This article explores how marketers should approach the challenge of pricing in 2017, as the weak pound begins to affect costs.

Case Study

This case study describes how Bupa, a private healthcare company, improved its door drop campaigns for care homes in the UK.

Case Study

This case study describes how Bupa, a private healthcare insurer, reduced lapse rates and increased customer engagement in the United Kingdom.

Case Study

This case study describes how Age UK, the UK's largest charity for supporting people in later life, partnered with John Lewis to combat loneliness at Christmas.

News

SYDNEY: Bupa Australia is embracing the power of content marketing as a brand builder, with a particular focus on Australian mums.

Article

This article explores how Bupa, the multinational healthcare company, built a content marketing portal specifically targeted at Australia's mothers to build engagement with the brand and subsequently increase sales.

Case Study

This case study looks at how Vitality Health Insurance reinvigorated the category in the UK and provided a totally new challenger brand to a stunted category.

Article

This article describes how the origins of brand equity come from within an organisation and explores the important role that marketers can play in getting this right.

News

NEW YORK: In an increasingly complex world, consumers value simplicity, with 63% more likely to recommend a brand for that reason while 69% are prepared to pay more to get a simpler experience.

Case Study

This case study describes how MetLife, an insurance company with a weak brand position in Hong Kong, created an app to emotionally engage with Hong Kong consumers, increase its lead generation and promote its 'Pursue More From Life' proposition.

Article

This event report explores how the 'internet of things' is being applied by marketers, and gives some guidance for brands wanting to work in this area.

Article

This article argues that instead of using intrusive advertising brands should live their purposes by providing useful objects as part of their communication.

News

LONDON: Three quarters of finance directors are unable to say what they get in return for their company's marketing spend, new research has shown.

Case Study

This case study explains how iSelect, an insurance comparison platform in Australia, broke into the private health insurance (PHI) market by positioning itself as an expert and ally for people seeking insurance.

Research Paper

Using national survey data on voters’ perceptions of party leaders during the 2010 British general election campaign, we use logistic regression analysis to explore the association between specific image attributes and overall satisfaction for each leader.

Article

This article discusses the role of marketing, arguing that it has too often been conflated with communications and should actually be about understanding customer needs.