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Article

This article presents advances in 3D, VR and AR technologies that are providing auto marketers with powerful experiential tools capable of generating deeper and more intuitive insights which can better engage consumers emotionally.

Opinion

This is a guest post from Tom Ewing, Senior Director, BrainJuicer Labs Every year BrainJuicer tests most of the Super Bowl ads, to see which ones are the most emotionally effective.

News

NEW YORK: General Motors, the automaker, is looking to potentially supplement its existing marketing metrics with new measures of success developed alongside partners such as Facebook.

Article

This event report addresses how qualitative research helps General Motors, the auto manufacturer, develop new vehicles.

Article

This article argues that in the era of personalisation, marketing will need to learn to embrace multiplicity, as too much of current marketing theory is still rooted in the singular: an insight, a core proposition, a target audience.

Case Study

This case study describes how Shanghai General Motors' Buick brand was employed to improve road safety awareness and to change the behaviour of people in China by the use of human traffic signs.

Article

This article argues that the approach of marketing a new product as 'a better product at a lower price' is virtually doomed to failure.

Research Paper

This paper shows how the Chinese Zodiac can provide a model for gaining a deeper psychological understanding of the true emotional meaning of brands among Chinese consumers.

Article

This article discusses some of the challenges for US companies seeking to expand in China. China represents a huge opportunity for western brands as its import market is now worth over $1.9 trillion.

Opinion

China is the world's largest ecommerce market, having grown at 71% annually since 2009 and set to be worth $541bn by 2015.

Article

This article discusses how Qoros, a new entrant into China's highly-competitive auto sector, and its agency BBH are attempting to build cars tailored specifically for the '80s generation'.

News

NEW DELHI: India is just emerging on the global stage and has not yet gone into the brand-building mode, a leading marketing strategist has said.

Case Study

This case study describes how Buick, the car manufacturer, launched a new SUV product in China targeted at young adults.

News

BEIJING: China is set to overtake the US as the world's biggest ecommerce market this year, after becoming the largest consumer of luxury goods in 2012.

Research Paper

This paper explores the potential for brands to engage with young American adults on the social networking site, Pinterest.

Research Paper

Slogans are very important in brand building, and recall is considered one of the most effective measures of slogan success.

News

BEIJING: Estée Lauder, Audi and Chow Tai Fook are the high-end brands making the most effective use of digital channels to engage Chinese consumers, a study has argued.

News

BEIJING: General Motors, the automaker, has seen its market share increase in China, but believes pricing pressure is likely to be a significant factor impacting the industry going forward.

Article

With the economic take-off of the past 20 plus years, Chinese people moving up the income ladder prioritise car purchasing.

News

DETROIT: General Motors, the automaker, is putting design at the heart of its efforts to change consumer perceptions and drive revenue growth.

News

SHANGHAI: Audi, Nissan and Volkswagen are among the auto brands most effectively building customer loyalty in China, a study has revealed.

Article

This paper provides an overview of the global motor vehicles industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the motor vehicles and passenger car bodies industry in the United States.

Article

Report from the 2011 IEG Sponsorship Conference - focusing on two initiatives from General Motors for its Chevrolet brand.

Article

This paper provides an overview of the alternative vehicle fuels industry, primarily in the United States.