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Case Study

This case shows how Sixt, a UK car rental company, increased its market share and consideration by appealing to every driver's smugness.

Research Paper

This paper challenges the traditional view of change as the stimulus for opportunity; it instead considers within human change and between human change as fundamental to understanding consumers in an insights and marketing capacity.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Case Study

This case study shows how the Art Institute of Chicago (AIC), a museum in the US, successfully launched its new exhibition and increased brand awareness by inviting people to step into a life-size replica of a painting.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

Article

This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.

Article

This article provides an overview of the behavioural economics concept of mental accounting, a natural inclination to organise, evaluate and keep track of our finances.

Article

This article explores the topic of Masterbrands, a point of reference from which subsidiary brands flow, and a guiding architecture for the outlook of the company.

Case Study

This case study shows how Sixt, a car rental service, used a highly localized campaign to increase market growth in the UK.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

Article

This article looks at the ways in which mobile apps are rapidly transforming lifestyles across Asia and considers the implications for marketers.

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.

Article

This report provides an analysis of the 2015 Union Budget in India, listing the developments and announcements that most closely impact individual sectors.

Article

This article shows how behavioural economics can explain inefficient money management and highlights innovative retail bank accounts that are helping consumers manage their money better.

Research Paper

This paper explains how 'open data' - data which is free to use, reuse and distribute - can be used in location planning for retail, using a case study from Oxfam, the UK charity.

Case Study

This campaign boosted admissions at a Peruvian engineering university with an innovative billboard.

Article

This event report discusses four factors which have the potential to disrupt business models over the coming years.

Article

This article looks at the emerging trend of 'crowd companies' - major brands that are looking to external partnerships, such as with their customers, communities or small start-ups, to influence manufacturing, innovation and sales processes.

Research Paper

This paper argues that small scale face-to-face qualitative interviews are still a valuable research method, despite advances in technology and data collection, using the example of a longitudinal research project in the UK.

Article

This event report describes how Hertz, the US car hire service, is integrating the work of chief marketing officer and chief information officer in order to make the most of technological advances.

Article

Research from IEG, the consultancy and agency owned by WPP Group, found that 87% of marketing executives were keen to more rigorously prove the payback delivered by their sponsorship spending.

Article

This report summarises latest findings from a research project undertaken by ad agency RAPP, which aimed to find out how UK consumer spending habits have changed in response to the recession and subsequent government cuts, and what opportunities there are for brands to occupy the new niches that are emerging in the economy.

Article

This global report identifies the 250 largest consumer products companies in the world. The report analyses industry performance and explains changes in the industry landscape.

Article

This article advises Indian marketers to reach out to seniors, who are relatively ignored in favour of the highly contested youth market.

Article

E-commerce in India is still nascent, but the opportunities are many thanks to rapid urbanisation and literacy rates, rapidly growing internet user population, advances in technology, growing adoption of computers, introduction of 3G and falling net access costs.