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News

LONDON: Soft drinks firm Britvic has reported a successful partnership with actor Idris Elba in generating sales of its Purdey’s brand, but less achievement in building the brand itself.

Article

This article explains how it’s still possible to miss the mark even if an influencer seems to fit well with the brand's identity, as Purdey’s found with Idris Elba.

Article

This case study shows how Britvic, a soft drinks bottler, devised a new internal strategy to consolidate marketing and creative guidelines to be applied across its global businesses.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

News

LONDON: Many brands looking to partner with an NGO or charity choose to ally themselves with an international cause that works across borders, but Britvic, the UK drinks business, is keeping it local with its new Lifting Spirits Foundation.

Article

This article looks at getting the promotional mix right for FMCG brands, while dealing with an increasingly challenging retail environment.

Case Study

This case study explains how Britvic's J2O soft-drink brand increased sales of its festive limited edition Glitter Berry, with a redesign strategy.

Case Study

This case study explores how JuiceBurst was transformed over three years from being largely unknown to one of the UK's fastest growing beverage brands.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Case Study

This case study describes the launch SQUASH'D in the UK, a new concentrated drinks brand owned by Robinsons, which took inspiration from tech companies.

Case Study

This case study describes the launch of a new super-concentrated squash variant by Robinsons in the UK.

Article

This event report looks at two techniques – co-creation and humour – that marketers can use to reach different age groups within the children's market.

Article

This article highlights 10 stand-out marketing campaigns that grew brands whilst being creative, capturing a mood or demonstrating bold thinking.

Case Study

This case study explains how Britvic, the beverage company and licencee of PepsiCo products, used a community campaign in the UK to take market share from Coca-Cola during the London 2012 Olympic Games.

Article

This report looks into the roles of trust and dynamism in appealing to consumers, as the combination of trust and dynamism make the future purchase index more than double, when compared to brand trust alone.

News

LONDON: Coca-Cola's sponsorship of the 2012 Olympic Games did not lead to the sales uplift that was expected in the UK, a study has stated.

Article

This report provides insight and analysis from a macro-economic perspective of M&A activity across the key consumer products sub sectors, using M&A data provided by 36 leading European companies.

Case Study

Fruit Shoot, a UK children's drinks brand from Britvic, developed brand engagement activity that helped children to learn new skills like hula hoop, diablo and football tricks.

Case Study

In the UK, Britvic, a drinks maker wanted to reclaim their position as pre-eminent squash makers and lessen their reliance on retailer price pressure.

Case Study

This multicultural marketing campaign took Rubicon, an ethnic soft drinks brand (traditionally targeting Asians and Black Caribbeans living in the UK), to a new mainstream audience.

Article

This paper provides an overview of the global soft drinks and bottled water industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Case Study

Isklar needed a truly show-stopping bottle to make an impact in the fiercely competitive UK mineral water market.

Case Study

For many years Hartridges’ core output was on-trade mixers and fruit juices. As part of their growth strategy the owners sought expansion into the retail sector via the Celebrated Range.

Case Study

The orange flavoured soft drink Tango, produced by Britvic, had fallen out of favour with UK teenagers of today.

Case Study

In 2008 Fruit Shoot found itself in a downward spiral of promotional addiction, locked in a battle with retailers that no one could win.