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Research Paper

This paper tells the fictional story of a power-hungry Lord who gets inside the heads of his citizens and becomes one with the data in order to secure unconditional loyalty from his people, as a warning of what the industry could look like in 2087.

Article

This article explores the emerging use of neuroscience in market research, a discipline capable of exposing the underlying motivations behind consumer decision making.

Article

This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.

Case Study

This case study sets out the development and launch of iWonder, an online hub of learning guides supporting a range of broadcast content across the BBC, the UK's national state media organisation.

Case Study

This case study explains how Groupe Média TFO, a French language public TV network based in Ontario, Canada, overcame its reputation for being culturally elitist and out-dated.

Case Study

This case study explains how Groupe Média TFO, a French language TV network, created a fun and cheeky new brand identity to increase audiences in Ontario, Canada.

Research Paper

This study discusses and provides a measure for the degree of stereotyping in advertisements. Applying this measure, the study shows to what degree gender stereotypes in advertising differ between public and private TV channels in Germany.

Article

This paper provides an overview of the global broadcast radio industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global broadcast television industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global cable and other pay-television services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the knowledge management software and services industry, primarily in the United States.

Article

Radio audiences are the focus of this chapter of From Prime Time To My Time and includes a history of the medium, particularly in USA, UK and Japan.

Article

In this article, Kevin Roberts, the chief executive officer worldwide of Saatchi & Saatchi, looks at how the newspaper industry can reinvent itself.

News

LONDON: Accountants are beaming with bonhomie at the fiscal performance of the publicly-owned British Broadcasting Corporation .

Research Paper

The IPA TouchPoints Initiative, led by the UK communication agencies through their trade body, the IPA, was specifically designed to address the increasingly consumer centric, multi-media communications future and the subsequent lack of consumer centric industry measurement tools.

News

To the surprise of many the Blair administration has ignored the torrent of commercial lobbying to hobble the UK's state-owned British Broadcasting Corporation .

News

State broadcaster, the British Broadcasting Corporation, has named Mark Thompson, chief executive of Channel 4 television, as its new director general.

News

For the first time in the history of the island race, Britain’s cable and satellite channels have attracted more viewers than the British Broadcasting Corporation’s flagship channel BBC1 .

Research Paper

This continues the extract from the book From Mao to the Millennium: Chinese Television in Transition, written by Andrew Green, covering the history of media in the Asia-Pacific region, of which the first part was published in the last issue.

Article

David Fletcher summarises the findings of a major new study into the opportunities and challenges presented by minority ethnic audiences.

News

The latest Trends in Television report from Britain’s Institute of Practitioners in Advertising shows a strong performance by the British Broadcasting Corporation and an improvement for ailing network ITV in the fourth quarter of 2002.

News

The British Broadcasting Corporation can look forward to an extra £100 million ($162m; €151m) in annual revenues after UK culture, media and sport secretary Tessa Jowell announced an increase in the licence fee.

News

The chairman of British television group Granada Media is calling on the government to divert a substantial slice of the licence fee (the tax on TV owners that funds the British Broadcasting Corporation ) to the commercial TV sector.

News

The British Broadcasting Corporation is scrambling to cut costs – not least through redundancies – after finding its budget figures do not add up.

News

The British government is considering further relaxation of radio industry regulation after pressure from broadcasters.