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Article

This Company Profile from Euromonitor provides key details and analysis of Clorox, the owner of brands such as Brita filters and Burt's Bees.

Article

This event report addresses how Clorox, the consumer goods manufacturer, developed a more effective approach to shopper marketing through adopting a truly holistic strategy in the US.

Case Study

This case study examines how BRITA, a German company that manufactures water filtration products, marketed its Fill&Go Filter Bottle in the U.K.market.

News

AUSTIN, TX: Clorox, the FMCG manufacturer, is putting the shopper perspective first as it seeks to add value with proximity marketing tools like in-store beacons and connected products for the home.

Article

This event report addresses how Clorox, the FMCG manufacturer, is tapping into the emerging field of proximity marketing.

Article

This trend report examines the major trends set to shape the global advertising landscape in 2016, covering technology, brand and marketing, food and drink, culture, travel, beauty, retail, health, lifestyle and luxury.

News

MIAMI: Clorox, the cleaning and household goods group, is making sure that multicultural marketing is now "everyone's responsibility", a goal forming part of the company's evolving total-market strategy.

Article

This event report demonstrates how Clorox, the cleaning and household products group, is approaching total-market communications.

Article

This event report looks at how four brands are successfully using big data to create new customer experiences and build brand loyalty.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This report outlines how Clorox, the leading laundry-bleach brand in the US, is using innovative marketing to stay relevant.

Article

An event report from ad:tech San Francisco, focusing on a presentation from FMCG firm Clorox, owner of the Brita water filter brand.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

News

NEW YORK: Major brand owners such as Nike, Toyota and Procter & Gamble are focusing on green innovation, both to enhance consumer perceptions and drive growth.

News

NEW YORK: KFC, General Mills and T-Mobile are among a growing number of advertisers using product placement to connect with their target audience in the US.

News

NEW YORK: Major advertisers including Clorox, Maybelline and AT&T are all turning to online branded content as they seek to find new ways of connecting with consumers.

Case Study

Bottled water sales had hit Brita, the water filter company. A PR-led campaign which eventually encompassed television and newspaper advertising helped it hit back by claiming the environmental high ground.

Article

In this paper, Geoffrey Precourt, WARC’s U.S. Editor, examines the trends demonstrated by the short-listed entries to the 2009 Jay Chiat Awards.

Article

This article reviews advertising case histories in which insights have clearly contributed to success for the brand.

Case Study

This Bronze Award-winning campaign for Aqua Optima water filter cartridges aimed to transform the fortunes of a brand at risk of extinction in a sharply declining market.

Case Study

Sales of Brita's water filtration system were at a standstill, at least partly due to the popularity of bottled water and in-line systems.