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Research Paper

This article describes how client and agency relationships have been transformed over recent decades and predicts how they will continue to change in the future.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser Group, the owner of brands such as Strepsils.

Article

This report looks at how pharmaceutical companies can go beyond their products and provide further services to their customers as well, which will allow for greater differentiation from competitors.

News

NEW YORK: Pharmaceutical brands must embrace the full potential of multichannel marketing, a leading executive has argued.

Article

This event report explains how the pharmaceuticals industry can learn from other industries when seeking to understand patients.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser, the owner of brands such as Mucinex and Gaviscon.

News

NEW YORK: Nearly half of major firms have adapted their models and strategies to meet sustainability goals, with Kimberly-Clark, Nestlé and PepsiCo among the leaders in this area.

Opinion

This week Warc is reporting from the Advertising Research Foundation's (ARF) Audience Measurement conference in New York City.

News

NEW YORK: Bristol-Myers Squibb, IBM and Microsoft are the major US companies with the best corporate responsibility credentials, according to a new report.

Case Study

Pharmaceuticals producer Bristol-Myers Squibb wanted to educate those with rheumatoid arthritis (RA) in the U.S.

Article

This paper provides an overview of the dry, condensed and evaporated dairy products industry in the United States.

Article

This paper provides an overview of the global medicinal and botanical products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the pharmaceutical preparations industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the global pharmaceuticals industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

News

NEW YORK: Publicis has added US shop Rosetta to its digital agency roster in a cash-only $575m (€403m, £356m) deal.

Article

This paper provides an overview of the super drugs industry, primarily in the United States. It covers the increased research and investment into combatting the threat of pandemics, drug-resistant viruses (e.g.

Article

Client/agency relationships are the main focus of Bruno Galpois' presentation to the ANA's 2010 Client/Agency Forum, covered in this Warc conference report.

Case Study

Bristol-Myers Squibb’s prescription medicine, ORENCIA, used for the treatment of rheumatoid arthritis, was facing a number of challenges.

Research Paper

This presentation addresses the somewhat conflicting developments in healthcare research overrecent years - a move toward ever more innovative, consumer-driven research approaches, and the increase in guidelines and legislation specific to this sector, intended to preserve patient and public safety and to promote transparency in the industry.

Case Study

Pharmaceutical company Bristol-Myers Squibb was looking to raise awareness of a relatively unknown but potentially lethal condition called Peripheral Arterial Disease (P.A.D.) in the Irish Republic.

Research Paper

This article reports the findings of two surveys examining U.K. physician and consumer attitudes to the introduction of direct to consumer advertising (DTCA), and its likely impact, if implemented, in the strategically important U.K.

Article

This article argues that the West is no longer the dominant source of innovation given the speed and scale of activity in China, India and South Korea.

News

GENEVA: Swiss-based researcher Covalence on Monday published its third annual ethical reputation listings.

News

LONDON: Pharmaceutical companies in the UK are planning to boost their already massive profits by bypassing the middlemen - wholesalers and retail pharmacies - and delivering more of their products direct to patients.

Case Study

Clairol, Inc.'s Herbal Essence was a top-ranked shampoo in the 1970s. Although it retained a following in California, by the 1990s it had dropped in popularity elsewhere.