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News

LONDON: Augmented Reality (AR), the technology behind Pokémon Go, Google Lens, and Snapchat’s filters has huge potential, but only about half of UK consumers are aware of the term, despite growing use-cases.

Article

Augmented reality (AR) is fast outpacing its more famous ‘Virtual’ cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.

Article

This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc.

Article

This Company Profile from Euromonitor provides key details and analysis of the Emirates Group, an international aviation holding company.

Case Study

Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.

Article

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

Article

This Company Profile from Euromonitor provides key details and analysis of LATAM Airlines Group SA, the owner of brands such as LAN Argentina, Air Class, and MasAir.

Case Study

This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.

Article

This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.

Article

This article argues that proximity to clients, an external perspective and an enthusiastic, skilled team are key to a strong in-house agency which remains an important and growing part of the industry mix.

Article

This event report outlines how United Airlines, the air carrier, is seeking to recover after a profound brand crisis.

Case Study

Gagen MacDonald, a business strategy company, used content including videos to build understanding of what leadership looks like in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Southwest Airlines Co. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the transport category.

Article

This event report outlines how Boeing, the aerospace group, builds deep relationships with key clients through a Customer Advisory Board.

Article

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Article

This article explores the development and execution of Lockheed Martin's large-scale VR experience, in which a school bus was furnished so children could experience a virtual trip to Mars.

Article

This article considers the problem of establishing a brand's purpose - a statement that makes equal sense to customers, shareholders, present and future staff that answers a key question: 'why do we exist?'.

Case Study

Airbus Group, a large airspace conglomerate, used PR to showcase and establish an integrated brand perception for different divisions of Airbus Group in India.

Case Study

This case study describes how Scoot, a low-cost carrier, reimagined Singapore's 50th (SG50) birthday celebration and achieved unprecedented results.

Case Study

This case study shows how Rolls-Royce, an engineering company, increased its brand profile and consumer engagement in the UK by drastically improving its online presence.

Case Study

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

Article

This event report covers a master-class on creativity from Dave Trott, suggesting that creativity is a synonym of out-thinking the competition, looking for ideas elsewhere, and never losing sight of real people.

Article

This article covers a keynote address by AirAsia CEO Tony Fernandes, who shares the marketing insights that propelled the Malaysian airline from humble beginnings to being crowned the World's Best Low-Cost Carrier winner seven years in a row.

News

NEW YORK: Nestlé Lean Cuisine, the convenience meal brand, has won the Grand Ogilvy at the 2016 ARF David Ogilvy Awards for a campaign that used social media and video to connect with American women and reverse years of declining sales.

Case Study

This case study explains how Boeing, the American engineering company, built a campaign around its commitment to innovation to engage audiences by studying the effectiveness of previous content.