Article
•
Anna Hamill, Event Reports, Mumbrella360, June 2017
This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.
Article
•
Dayton Fandray, ANA Magazine, May 2017
This article argues that proximity to clients, an external perspective and an enthusiastic, skilled team are key to a strong in-house agency which remains an important and growing part of the industry mix.
Article
•
Stephen Whiteside, Event Reports, Collision Conference, May 2017
This event report outlines how United Airlines, the air carrier, is seeking to recover after a profound brand crisis.
Article
•
Euromonitor Profiles, February 2017
This Company Profile from Euromonitor provides key details and analysis of Southwest Airlines Co. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the transport category.
Article
•
Ben DeJarnette, Event Reports, Open Mobile Summit, November 2016
This event report outlines how Boeing, the aerospace group, builds deep relationships with key clients through a Customer Advisory Board.
Case Study
•
Journal of Advertising Research, Vol. 56, No. 3, September 2016, pp. 321-337
This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.
Article
•
Lucy Aitken, WARC Exclusive, August 2016
This article explores the development and execution of Lockheed Martin's large-scale VR experience, in which a school bus was furnished so children could experience a virtual trip to Mars.
Article
•
Shradha Bhatia, WPP Atticus Awards, Winner, Under-30 Essay, 2016
This article considers the problem of establishing a brand's purpose - a statement that makes equal sense to customers, shareholders, present and future staff that answers a key question: 'why do we exist?'.
Case Study
•
Joanne Theseira, Carl D'Souza and Si Ying Goh, WARC Prize for Social Strategy, Shortlisted, 2016
This case study describes how Scoot, a low-cost carrier, reimagined Singapore's 50th (SG50) birthday celebration and achieved unprecedented results.
Case Study
•
Beverley Mail and Anna King, WARC Prize for Social Strategy, Entrant, 2016
This case study shows how Rolls-Royce, an engineering company, increased its brand profile and consumer engagement in the UK by drastically improving its online presence.
Case Study
•
Neha Anand, WARC Prize for Innovation, Entrant, 2016
This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.
Article
•
Lucy Aitken, Event Reports, Masterclass in Creativity @ How To Academy, April 2016
This event report covers a master-class on creativity from Dave Trott, suggesting that creativity is a synonym of out-thinking the competition, looking for ideas elsewhere, and never losing sight of real people.
Article
•
Low Lai Chow and Anna Hamill, Event Reports, WFA Annual Conference, March 2016
This article covers a keynote address by AirAsia CEO Tony Fernandes, who shares the marketing insights that propelled the Malaysian airline from humble beginnings to being crowned the World's Best Low-Cost Carrier winner seven years in a row.
News
•
16 March 2016
NEW YORK: Nestlé Lean Cuisine, the convenience meal brand, has won the Grand Ogilvy at the 2016 ARF David Ogilvy Awards for a campaign that used social media and video to connect with American women and reverse years of declining sales.
Case Study
•
ARF Ogilvy Awards, Gold, Media, 2016
This case study explains how Boeing, the American engineering company, built a campaign around its commitment to innovation to engage audiences by studying the effectiveness of previous content.
Article
•
Jake Richardson, Event Reports, Digital Marketing for Financial Services Summit West, February 2016
This event report demonstrates how the Boeing Employees' Credit Union (BECU) has taken on major banks to assume a leadership position in the state of Washington.
Case Study
•
Design Business Association, Bronze, Design Effectiveness Awards, 2016
This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.
Case Study
•
Valerie Ho, Dominic Stallard, Steve Walls and Stephanie Gwee, WARC Prize for Asian Strategy, Entrant, 2015
This case study demonstrates how Scoot, a low-cost Asian airline, used a media stunt to grow international brand awareness.
Article
•
Euromonitor Profiles, October 2015
This Company Profile from Euromonitor provides key details and analysis ofInternational Airlines Group, the owner of brands such as British Airways and Iberia.
Article
•
Euromonitor Profiles, September 2015
This Company Profile from Euromonitor provides key details and analysis of LATAM Airlines Group SA, the owner of brands such as LAN Argentina, Air Class, and MasAir.
Article
•
Marie Maurer, Admap, Admap Prize, 2015
This essay proposes three fundamental ways in which Big Data can be utilised to aid creative thinking.
Opinion
•
Lena Roland, April 2015
Recently, I've been looking at some prominent trends in marketing. I've explored the power of partnerships and the increasing use of 'occasion marketing' strategies.
Case Study
•
Design Business Association, Gold, Design Effectiveness Awards, 2015
This case study describes how a redesign of airline Virgin Atlantic's economy meal improved passenger experience and drastically reduced fuel costs and carbon emissions.
Case Study
•
MRS Awards, Winner, December 2014
This article explains how Virgin Atlantic, the airline, uses a customer engagement programme to understand how people experience its service and make improvements.
Case Study
•
Jay Chiat Strategic Excellence Awards, Bronze, 2014
This case study describes a re-branding exercise undertaken by All Nippon Airways (ANA), a Japanese airline that wanted to extend its global appeal.
