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Article •
This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc.
Article •
This Company Profile from Euromonitor provides key details and analysis of the Emirates Group, an international aviation holding company.
Case Study •
Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.
Article •
This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.
Article •
This Company Profile from Euromonitor provides key details and analysis of LATAM Airlines Group SA, the owner of brands such as LAN Argentina, Air Class, and MasAir.
Case Study •
This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.
Article •
This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.
Article •
This article argues that proximity to clients, an external perspective and an enthusiastic, skilled team are key to a strong in-house agency which remains an important and growing part of the industry mix.
Article •
This event report outlines how United Airlines, the air carrier, is seeking to recover after a profound brand crisis.
Case Study •
Gagen MacDonald, a business strategy company, used content including videos to build understanding of what leadership looks like in the US.
Article •
This Company Profile from Euromonitor provides key details and analysis of Southwest Airlines Co. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the transport category.
Article •
This event report outlines how Boeing, the aerospace group, builds deep relationships with key clients through a Customer Advisory Board.
Case Study •
This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.
Article •
This article explores the development and execution of Lockheed Martin's large-scale VR experience, in which a school bus was furnished so children could experience a virtual trip to Mars.
Article •
This article considers the problem of establishing a brand's purpose - a statement that makes equal sense to customers, shareholders, present and future staff that answers a key question: 'why do we exist?'.
Case Study •
This case study describes how Scoot, a low-cost carrier, reimagined Singapore's 50th (SG50) birthday celebration and achieved unprecedented results.
Case Study •
This case study shows how Rolls-Royce, an engineering company, increased its brand profile and consumer engagement in the UK by drastically improving its online presence.
Case Study •
This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.
Article •
This event report covers a master-class on creativity from Dave Trott, suggesting that creativity is a synonym of out-thinking the competition, looking for ideas elsewhere, and never losing sight of real people.
Article •
This article covers a keynote address by AirAsia CEO Tony Fernandes, who shares the marketing insights that propelled the Malaysian airline from humble beginnings to being crowned the World's Best Low-Cost Carrier winner seven years in a row.
News •
NEW YORK: Nestlé Lean Cuisine, the convenience meal brand, has won the Grand Ogilvy at the 2016 ARF David Ogilvy Awards for a campaign that used social media and video to connect with American women and reverse years of declining sales.
Case Study •
This case study explains how Boeing, the American engineering company, built a campaign around its commitment to innovation to engage audiences by studying the effectiveness of previous content.
Article •
This event report demonstrates how the Boeing Employees' Credit Union (BECU) has taken on major banks to assume a leadership position in the state of Washington.
Case Study •
This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.
Case Study •
This case study demonstrates how Scoot, a low-cost Asian airline, used a media stunt to grow international brand awareness.