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Article •
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Case Study •
Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow brand share.
Article •
Research by the Association of National Advertisers (ANA), the trade body, found that in-house agencies are becoming an increasingly powerful resource for brands.
Article •
Examines the shift from the hierarchical organisation of a classic brand architecture to a network-type structure built on the foundation of technology, data and analytics.
Case Study •
Departamento Estadual de Trânsito de São Paulo (Detran.SP), the Spanish government department of traffic, was able to reach two million people and made them aware of safe driving by using celebrities to reach traditional media with no designated budget.
News •
LONDON: Augmented Reality (AR), the technology behind Pokémon Go, Google Lens, and Snapchat’s filters has huge potential, but only about half of UK consumers are aware of the term, despite growing use-cases.
Article •
Augmented reality (AR) is fast outpacing its more famous ‘Virtual’ cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.
Article •
This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc.
Article •
This Company Profile from Euromonitor provides key details and analysis of the Emirates Group, an international aviation holding company.
Case Study •
Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.
Article •
This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.
Article •
This Company Profile from Euromonitor provides key details and analysis of LATAM Airlines Group SA, the owner of brands such as LAN Argentina, Air Class, and MasAir.
Case Study •
This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.
Article •
This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.
Article •
This article argues that proximity to clients, an external perspective and an enthusiastic, skilled team are key to a strong in-house agency which remains an important and growing part of the industry mix.
Article •
This event report outlines how United Airlines, the air carrier, is seeking to recover after a profound brand crisis.
Case Study •
Gagen MacDonald, a business strategy company, used content including videos to build understanding of what leadership looks like in the US.
Article •
This Company Profile from Euromonitor provides key details and analysis of Emirates Group, the owner of brands such as Emirates airline, SkyCargo, and Dnata.
Article •
This Company Profile from Euromonitor provides key details and analysis of Southwest Airlines Co. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the transport category.
Article •
This event report outlines how Boeing, the aerospace group, builds deep relationships with key clients through a Customer Advisory Board.
Article •
This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.
Article •
This article explores the development and execution of Lockheed Martin's large-scale VR experience, in which a school bus was furnished so children could experience a virtual trip to Mars.
Article •
This article considers the problem of establishing a brand's purpose - a statement that makes equal sense to customers, shareholders, present and future staff that answers a key question: 'why do we exist?'.
Case Study •
Airbus Group, a large airspace conglomerate, used PR to showcase and establish an integrated brand perception for different divisions of Airbus Group in India.
Case Study •
This case study describes how Scoot, a low-cost carrier, reimagined Singapore's 50th (SG50) birthday celebration and achieved unprecedented results.