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Article

This article provides seven lessons from WARC’s 2017 Cannes Analysis including discussion of creative effectiveness, emotion and brand purpose.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the beer and cider market.

Opinion

The advertising industry, and its awards, celebrates only success - forgetting the failures from which we could all learn important lessons, argues Gareth Kay.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

Article

This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.

Research Paper

Despite the popularity of brand placements in television programming, little is known about their effectiveness when they are used separately compared with when they are combined with television commercials.

Article

This event report outlines five common mistakes brands make that make them irrelevant and suggests strategies for ensuring brands can achieve enduring success.

News

NEW YORK: Volkswagen, American Apparel and Aéropostale are among the brands registering the lowest "emotional engagement strength" scores with US shoppers, according to a new study.

News

MANILA: Instant messaging (IM) is popular across Southeast Asia, where it has largely replaced texting, except in the case of the Philippines where almost three quarters of mobile consumers continue to prefer SMS, according to a new study.

News

ISLAMABAD: BlackBerry, the mobile phone brand, is pulling out of Pakistan, citing privacy concerns, at a time when consumers there are increasingly using these devices as part of their everyday lives.

Article

This article summarises research into how business executives across the globe are using mobile technology at work and in their personal lives.

Article

This article asks why big firms don't see problems coming when continuous monitoring of consumer opinion is readily available via a range of research techniques.

Article

This report studies how the successful emergence of phablets - large smartphones that blur the line between smartphones and tablets - is changing the smart device market.

Research Paper

Consumer–brand engagement (CBE) is a priority in the current marketing agenda. However, there is still a lack of empirically based studies appraising its essence.

Article

This article argues that there is no single secret to sustained business success, and there is no proof that 'brand purpose' delivers growth.

News

GLOBAL: Three quarters of internet users globally are now using mobile instant messaging services, according to a new report which suggests that these are increasingly the location for conversations that once took place on Facebook.

Article

This article explores how brands are adapting from Western to Eastern markets - and vice versa - and pulls out some best practices for success in a different market.

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.

Case Study

This case study describes how Sky News Arabia highlighted its brand promise and gained viewership by broadcasting from an unexpected location - a cinema.

Case Study

This case study explains how O2, the mobile phone network, helped its customers in the UK make more environmentally friendly choices.

Research Paper

This paper explores the tension in Indonesia between its traditional, collective culture and a newer-found individualism, and what this means for marketers.

News

NEW YORK: Phablets accounted for just over one fifth of US smartphone sales during the first quarter of 2015, with Apple's iPhone 6 Plus taking the lion's share of this segment.

Research Paper

This paper details research into the online habits of millennials in Argentina, Colombia and Mexico, with a particular focus on Facebook use.

News

JOHANNESBURG: BlackBerry, the once dominant Canadian smartphone brand, still has 6% market penetration in five important African countries and its share is expected to rise to 16%, a new report has forecast.