Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

487 results found
Sort by

Article

Looks at the main elements for a successful digital brand campaign.

Article

This paper describes the patterns discovered in fruit and vegetable buying behaviour in the United States and India.

Case Study

Bukalapak, an Indonesian e-commerce website, fought against a decline in market share by focussing on small businesses.

News

SINGAPORE: Brands in Asia need to continually evolve in order to keep up with digitally savvy consumers in an increasingly connected region, according to an industry figure.

Article

This article offers 10 tips from AirAsia and the Singapore Tourism Board – two high profile SE Asian advertisers – on evolving a brand over time.

Research Paper

This paper forecasts what the market research industry and profession will look like 10 years from now, and how to prepare for those changes.

Article

This article provides seven lessons from WARC’s 2017 Cannes Analysis including discussion of creative effectiveness, emotion and brand purpose.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the beer and cider market.

Opinion

The advertising industry, and its awards, celebrates only success - forgetting the failures from which we could all learn important lessons, argues Gareth Kay.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

Article

This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.

Research Paper

Despite the popularity of brand placements in television programming, little is known about their effectiveness when they are used separately compared with when they are combined with television commercials.

Article

This event report outlines five common mistakes brands make that make them irrelevant and suggests strategies for ensuring brands can achieve enduring success.

News

NEW YORK: Volkswagen, American Apparel and Aéropostale are among the brands registering the lowest "emotional engagement strength" scores with US shoppers, according to a new study.

News

MANILA: Instant messaging (IM) is popular across Southeast Asia, where it has largely replaced texting, except in the case of the Philippines where almost three quarters of mobile consumers continue to prefer SMS, according to a new study.

News

ISLAMABAD: BlackBerry, the mobile phone brand, is pulling out of Pakistan, citing privacy concerns, at a time when consumers there are increasingly using these devices as part of their everyday lives.

Article

This article summarises research into how business executives across the globe are using mobile technology at work and in their personal lives.

Article

This article asks why big firms don't see problems coming when continuous monitoring of consumer opinion is readily available via a range of research techniques.

Article

This report studies how the successful emergence of phablets - large smartphones that blur the line between smartphones and tablets - is changing the smart device market.

Research Paper

Consumer–brand engagement (CBE) is a priority in the current marketing agenda. However, there is still a lack of empirically based studies appraising its essence.

Article

This article argues that there is no single secret to sustained business success, and there is no proof that 'brand purpose' delivers growth.

News

GLOBAL: Three quarters of internet users globally are now using mobile instant messaging services, according to a new report which suggests that these are increasingly the location for conversations that once took place on Facebook.

Article

This article explores how brands are adapting from Western to Eastern markets - and vice versa - and pulls out some best practices for success in a different market.

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.