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Article

This Company Profile from Euromonitor provides key details and analysis of JCB Co Ltd, the owner of brands such as Tylenol, Zyrtec and Nicorette.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Case Study

Canadian consumer healthcare company Buckley's has a history of being able to present something unpalatable in an endearingly successful way.

Case Study

With its category in decline and increasing competition from rival brands, a big idea was needed to achieve greater consumer relevance and consolidate Benylin’s position.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

In this article, Warc's US editor, Geoffrey Precourt reports on the 2010 Jay Chiat Awards for Strategic Excellence.

Case Study

JWT Toronto launched the 'Take a Benylin Day' campaign in order to give Benylin's consumers - cold sufferers - permission to take time to get better.

News

NEW YORK: Pepsi, Gatorade and Microsoft are among the major brands competing for honours at the 2010 Jay Chiat Awards for Strategic Excellence.

Case Study

The winter ailments market, valued at £377 million, has shown little or no growth over recent years. Within winter ailments, the cough share of the category is static, Benylin is the market leader within cough with 30% value share of cough medicines, but only 3.8% value share in cold and flu, with a presence limited to the Pharmacy only segment of the market.

Case Study

Benylin had long been holding a 12% dollar share in the cough/cold/flu/sinus category, but there were signs that the long-running 'Doctor Recommended' campaign was starting to soften.

Article

In this perceptive article, Anholt examines the changing status of brand America and how its once desirable image and values have become tarnished in the eyes of the world outside the US.

Research Paper

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to foster new ideas; how an online methodology yielded richer verbatim comments than traditional focus groups; and how an interactive and groundbreaking presentation technique helped to bring researchers to the decision-making table.

Research Paper

The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years.

Case Study

Due to mounting costs in London, Benlyn was keen to see if radio could extend the impact of TV by maintaining awareness at a lower cost.

Case Study

W. K.