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News

JERSEY CITY: Marketers in the US must ensure they are ready for the General Data Privacy Regulation (GDPR) and ePrivacy Regulation which are set to come into force in the European Union next year, a leading legal expert has warned.

Article

This event report outlines why US marketers must pay attention to the forthcoming General Data Privacy Regulation (GDPR) and ePrivacy Regulation in the European Union (EU).

Article

This article draws upon the teachings of the late Stephen King to argue that social can replace print media in building message attention for the subconscious brand recognition induced by TV.

Article

This article highlights the lessons that can be learned in longevity from the Whitechapel Bell Foundry, London's oldest manufacturing company.

Article

This article provides marketers with guidance on how to engage Centennials, young people aged between 0 and 19, who already occupy one third of the global population and who have decidedly different attitudes than their predecessors, Millennials.

News

Falling costs and credible research results are pushing neuromarketing into the mainstream, according to an analysis of the most-read Warc papers on the topic in 2015.

News

LONDON: In an increasingly visual world, marketers need to make sure brand identities are working strongly and neuroscience can help in that process, a leading industry figure has asserted.

Article

This article presents guidance on how understanding neuro-scientific cues can equip brands to influence their audience's subconscious.

Article

This article outlines the results of several trends surveys that have detected a growing backlash against communications technology, and a desire to 'get off the grid'.

Article

This article explains how brands can help consumers who are conflicted about the intrusion of new technologies to find a balance between being too immersed and too disconnected.

Article

This article discusses the need for brands and agencies to hone the skills of interpretation, which is essential if they are to translate information and insights into distinctive products and marketing campaigns.

Research Paper

This paper describes how advances in research and technology are allowing a deeper and more comprehensive understanding of consumer behaviour.

Article

This event report shows how Taco Bell, the quick-service restaurant chain, transformed its presence on social media in the US in just 18 months, and enhanced the status of its brand as a consequence.

Article

This article explores how the changing expectations and actions of women are having repercussions for wider society and culture.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

While most analysis of women in the world focuses on how social and economic conditions affect their roles and identities, this paper takes a different approach by exploring how women act as catalysts for fundamental changes shaping everybody’s world.

News

NEW YORK: Kraft, the food group, has chosen the name Mondelēz International for the global snacks firm set to be formed after it splits in two, a choice showing many of the challenges of rebranding.

Research Paper

Influenced by behavioural economics and related psychological theories, this paper, from BrainJuicer, a UK market research agency, describes a new behavioural model that identifies some of the influences on our behaviour that the research industry regularly overlooks.

Research Paper

This paper describes the many human biases identified by behavioural economics and unveils a new mass ethnographic approach – the behavioural detectives – that has been borne out of BrainJuicer’s understanding of behavioural economics.

Research Paper

Most researchers strive to create presentations and materials that will impress clients and help ensure that research is used; but clients say many presentations and materials still fall short of the mark.

Article

This paper provides an overview of the global telecommunications services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the specialty coffee industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the telephony industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the direct broadcast satellite television industry, primarily in the United States.