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News

LONDON: A smart sweat-tracking T-shirt designed to help the deodorant R&D team at Nivea has had a wider impact across the organisation, including on marketing, according to a Beiersdorf executive.

Article

The impact of a brand’s use of technology may extend beyond a product or service and into organisational culture.

Article

GSK Consumer Healthcare, the pharmaceutical company, has been undergoing a profound digital transformation as it adapts to new consumer and marketplace demands.

Case Study

Nivea Men, the beauty brand, used a football-focussed campaign to increase sales in Mexico.

Case Study

NIVEA, a skincare brand, raised awareness of its products among Irish millennials by setting up an experience zone at Electric Picnic, the largest music festival in Ireland.

Case Study

Nivea, the personal care brand, increased sales and encouraged men to consider their skincare in Malaysia through football.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Opinion

At Warc, we tend to showcase the best-in class rather than examples that didn’t quite meet the mark. However, in the news recently was the story of Nivea and the advert that Sir John Hegarty, Cannes Lions judge and BBH founder, described as “the most stupid thing he’s ever seen”.

Case Study

This case study demonstrates the redesign and rebranding techniques of Soft & Gentle, the UK's original non-sting deodorant, that rescued dwindling sales, and ensured greater visibility and awareness.

Article

This event report looks at how skincare brand Nivea has successfully adapted its global marketing approach, based on empathy and the use of technology, to guide product development and executions in local markets.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel KGaA, the owner of brands such as Dial, Right Guard and Schwarzkopt.

Opinion

This post is by Angela Canin, Senior Manager Development and Editor Research World at ESOMAR. In researching this theme for the ESOMAR Summer Academy Seminar (1-4 June in Amsterdam) it's become apparent just how complex audiences have become.

News

BRUSSELS: A campaign to promote the Sony Playstation PS4 has won the top award at the 2014 EACA Euro Effies, with Audi, Evian and Unilever among the other big name brands to be recognised.

Case Study

This case study describes how Nivea, the body care brand, promoted its in-shower body lotion to women aged 30-45 in France, Germany, Italy and Turkey.

Case Study

This case study describes how Nivea, the personal care brand, launched a deodorant range in Australia, where it is better known for its skincare than its deodorant expertise.

Case Study

This UK campaign for the personal care products maker Beiersdorf was based around the creation and promotion of a limited edition box of Elastoplast plasters.

News

NEW YORK: Coca-Cola remains the world's most valuable brand, but it is facing an increasingly strong challenge from Apple in this area, a study by Interbrand, the consultancy, has argued.

Case Study

The Beiersdorf-owned Nivea brand wanted to stand out in the deodorant category with a product launch that could make an emotional appeal to a broad range of shoppers.

News

NEW DELHI: Brand owners in India's fast-moving consumer goods industry are attempting to increase their speed to market, and thus gain a competitive advantage over their biggest rivals.

News

HANOI: Procter & Gamble, the consumer goods group, is attempting to strengthen its position in Vietnam, which is seen as one of the key emerging markets of the future.

Opinion

Half the planet’s population is expected to watch at least some part of the London 2012 Olympic Games.

News

NEW YORK: Olay, Avon and L'Oréal are the three most valuable beauty brands in the world, a report by Brand Finance, the specialist consultancy, has revealed.