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Case Study

UK broadcaster Channel 4 covered and promoted the 2016 Rio Paralympics through an inspirational campaign.

Research Paper

Using established marketing laws, such as the brand usage and image relationship and the double jeopardy effect, the current research shows how to analyze the market performance of different types of mobile apps.

Research Paper

The study described here develops a perceived value model, from the alumni's perspective, to determine the sources of economic value universities must focus on to enhance satisfaction, organisational image and identification.

Opinion

Ahead of October’s Festival of Marketing, a panel discussion at the event will address recent research that shows how brands and advertising should be leading the way for the media to reflect the society in which live.

Article

This event report explores how audio is changing the way brands must present themselves; voice-activated assistants and searches are growing and users are moving away from screens to use the internet and, ultimately, to make purchase decisions.

Research Paper

The main goal of this research is to study the impact on the answers and data quality of making conjoint questions more realistic by introducing some randomised noise into the descriptions of the conjoint levels or by simulating the way an e-commerce website displays products.

Case Study

This case study shows how Churchill, an insurance brand, transformed itself into a social crusader with a campaign that aimed to improve road safety by bringing the lollipop lady back to the UK streets.

Article

This paper introduces Gemius AdReal, desktop and mobile technology available in markets across Europe which recognizes ads and produces data reports estimating Real Users.

Article

This article explores the value of both salience and differentiation, the importance of the latter is often disagreed on by marketers.

Research Paper

This paper explores the connection between television advertisements and post-advertisement internet searches in the United States, in relation to fantasy sports and pick-up truck brands.

News

NEW YORK: President Trump's propensity for tweeting about anything from developments in reality TV to criticisms of specific companies and brands is leading to a surge in a new business area for PR agencies.

News

SYDNEY: Supercheap Auto (SA) created a retail bonanza out of its Bathurst 1000 event sponsorship that was second only to Christmas in terms of sales, a senior executive at the company has revealed.

Article

This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.

Article

The article explores how the Australian advertising industry is tackling ongoing challenges around transparency.

Case Study

This case study describes how Churchill, a UK insurance company, found a point of difference by launching a campaign to help increase safety of children going to school.

News

LONDON: Digital audio accounts for only a small part of UK advertising expenditure but it is growing as more consumers listen to music and podcasts on smartphones and as media owners seek to take advantage of cross-media opportunities.

News

LONDON: They don't want to be put in a box but that is one of several traits that new research has identified among 35-54 year olds in the UK, a group it has dubbed the "Luminaries".

Case Study

This case study describes how Ziera, the New Zealand women's footwear brand, repositioned from its comfort over style history, into a smart, empowering choice that embraced both style and comfort.

Case Study

This case study describes 'GoThinkBig.co.uk' a campaign from Telefonica/O2, the pan-European telco, that helped young people to find work in a difficult context.

Article

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.

Research Paper

The main objective of this paper is to understand user interaction behaviour on social networking sites (SNS), and to investigate cultural influence on acceptance and use behaviour.

News

LONDON: 'Penny the Pirate', developed by Saatchi & Saatchi and OMD for Australian optical chain OPSM, has been named the world's best marketing campaign, according to the annual Warc 100 rankings.

Case Study

This case study explains how EXIT-Deutschland – an anti-fascist non-profit organisation – created a clever campaign that helped increase donations and raise awareness about their work.

Case Study

This case study shows how Powerade, the soft drink brand, created a 'Workout Billboard' in Germany to excite thousands of people over 3 weekends in 3 major cities.

News

SYDNEY: Australia's print industry continues to suffer as new figures confirm declining circulation numbers, with certain categories especially hard hit.