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Research Paper

How effective is shock advertising for charities? To address this question, the current researchers used an experimental design based on a cross-sectional sample of three groups of adults.

Case Study

This case study explains how the Jack & Jill Children's Foundation, a charity that provide support to severely brain-damaged children and their families, was a relatively unknown player with shrinking funds in the cluttered Irish charity sector.

Case Study

This case study outlines how Trócaire, an international development charity which is part of the Catholic Church, took a new approach in Ireland to increase donations during an annual fundraiser.

Case Study

Children's charity Barnardos faced an increased demand for its services in the Irish Republic due to the economic crash in 2010.

Case Study

This campaign, for the ISPCC, a children's charity in the Irish Republic, was based on a powerful insight: every child has a right to a childhood, and children need to be protected to ensure that they have one.

Case Study

Barnardo's needed voluntary donations to live up to its ethos of helping the UK's most vulnerable children.

Case Study

This campaign aimed to recruit extra foster carers in the Australian state of New South Wales by communicating to a broader audience than the traditional target of married mothers from lower socio-economic backgrounds.

Article

While there was concern expressed by parents on many issues affecting their children’s well-being, advertising and marketing to children was not perceived to be a huge problem.

Research Paper

Having recognised the growing importance of charitable donation and sophisticated advertising techniques in charity advertising, this study examines message framing, vividness congruency and statistical framing in promoting charitable donations.

Case Study

Coverage of "troubled children" running riot and terrorising communities was permeating much of the British media.

Article

This article discusses the problems faced by charities in fundraising. There is general agreement that fundraising and awareness are linked, although precise the causal relationship may vary.

Article

Laurence Green, one of the founders of Fallon London, traces the evolution of the UK’s IPA Effectiveness Awards since their inception in 1986, 25 years ago.

Article

In this edition of ‘Best Practice’ Roderick White looks at the logistics of integrated marketing communications (IMC).

Article

When the Human Rights Act 1998 comes into force in October, the impact on advertising could be considerable.