Institute of Advertising Practitioners in Ireland, Gold, AdFx Awards, 2014
This case study explains how the Jack & Jill Children's Foundation, a charity that provide support to severely brain-damaged children and their families, was a relatively unknown player with shrinking funds in the cluttered Irish charity sector.
Institute of Advertising Practitioners in Ireland, Gold, AdFx Awards, 2012
This campaign, for the ISPCC, a children's charity in the Irish Republic, was based on a powerful insight: every child has a right to a childhood, and children need to be protected to ensure that they have one.
Lynn Clift, The Communications Council, Bronze, Australian Effie Awards, 2011
This campaign aimed to recruit extra foster carers in the Australian state of New South Wales by communicating to a broader audience than the traditional target of married mothers from lower socio-economic backgrounds.
Chun-Tuan Chang and Yu-Kang Lee, International Journal of Advertising, Vol. 29, No. 2, 2010, pp. 195-220
Having recognised the growing importance of charitable donation and sophisticated advertising techniques in charity advertising, this study examines message framing, vividness congruency and statistical framing in promoting charitable donations.