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Article

This article offers strategies for recognising and minimising biases that can lead to suboptimal thinking and decisions in organisations.

Article

This Company Profile from Euromonitor provides key details and analysis of Barclays. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This Company Profile from Euromonitor provides key details and analysis of Standard Chartered. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

Article

This Company Profile from Euromonitor provides key details and analysis of Capital One Financial Corp.

Article

This Company Profile from Euromonitor provides key details and analysis of Royal Bank of Scotland. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This Company Profile from Euromonitor provides key details and analysis of HSBC Holdings, the owner of the HSBC banks globally.

News

NEW YORK: Marketers at BlackRock, the world's largest asset-management company, are using "little wins" to enhance their status in an organisation which traditionally has not relied on communications to drive growth.

Article

This event report looks at attempts by the marketing function at BlackRock, the asset-management company, to enhance its internal status.

Article

This Company Profile from Euromonitor provides key details and analysis of Paypal, the owner of brands such as Braintree and PayPal Credit.

News

RIYADH: Emirates, the airline, is the most valuable brand in the Middle East and North Africa, but telecoms brands dominate the rest of the top ten of the Brand Finance rankings for the region.

Article

This article provides an overview of the market in Africa, which is predicted to be the fastest-growing continent "by any measure" over the course of the 21st century.

Research Paper

What is the pay-off to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners.

Research Paper

The globalization of media content has encouraged the growth of cross-cultural promotional channels. Yet, empirical evaluations of advertising strategies at an international level are sparse.

Article

This paper provides an overview of the global banking and insurance industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the computer industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Case Study

In 2006, Barclays realised its five wealth management businesses were not structured efficiently. The solution: merging them into a single organisation with a single brand; Barclays Wealth.

Case Study

This campaign repositioned iShares to the investment community and aimed to vault it from an emerging product to a serious alternative to mainstream mutual funds.The decision was made to run in the national business press and national business TV (BNN).These were complemented by online display ads, adviser-targeted trade publications, radio, direct response and a significant PR effort.

Research Paper

Assuming that shopping is a business area into which U.S. social networks can expand, this study explores whether and how factors affecting shopping attitudes on social networking sites may differ according to product type.

Research Paper

There has been a rapid expansion in the number of High Net Worth Individuals (HNWIs) over the last few years.

Research Paper

The whole issue of the relationship between clients and agencies is a conundrum - full of contradictions.

Case Study

In 1999, Barclays Global Investors (BGI) developed iShares, an index investment product for exchange-traded funds (ETF’s).

Case Study

Barclays Global Investors (BGI) introduced a campaign to launch their Exchange Traded Funds (ETF) investment product “iShares” in Europe.

Research Paper

Africa is the world's most diverse and most challenging continent for marketers: normal rules of research do not always apply.