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Case Study

UOB Private Bank, a Singaporean private bank, built a brand identity over the course of three years to organically grow its business and achieve a top-five assets-under-management (AUM) placement.

Article

Examines how brands can build awareness and increase loyalty through effective sponsorship.

News

LONDON: As many as one million people may have watched Saturday’s Pride march in central London celebrating the LBGT community, but activists have voiced concerns about the role played by corporate sponsorship.

Case Study

ANZ Bank Australia highlighted its partnership with the Sydney Gay & Lesbian Mardi Gras by redesigning its ATMs, banks and website to show its support.

Case Study

Barclays, a financial institution, launched a campaign in the UK to celebrate 50 years of the ATM and deliver key brand messages.

News

NEW YORK: Tech giant Apple and Goldman Sachs, the investment bank, are reported to be developing plans to launch a new joint credit card, which would enable both firms to extend their services beyond core business activities.

Case Study

Zurich, a global insurer, launched a campaign in South Africa to rebrand the business and reconnect with stakeholders.

Opinion

Fintech companies don’t have the luxury of a legacy and big name to ensure trust, making this one of these firms’ main focus.

Article

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

News

BERLIN: Gen Z poses a challenge for traditional financial brands, but credit card company Barclaycard found a way to engage them and discovered a serious generation focused on preparing for their future.

Article

Barclaycard, the credit card issuer, needed to find out how their payment system would fit into young people's lives.

Article

Discusses the changing of personal data with the potential for new infrastructure that could see people taking charge of their own data.

Case Study

Describes how Metfriendly changed its content strategy based on relevance, delivery method, distinctiveness and communications frequency, with each change being fuelled by credible primary research.

Article

This article explores how the balance of trust between businesses and individuals might be changing with digital innovation.

Article

Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Article

Details some of the guidelines O2 uses for developing new digital services and communications, in addition to how they should come to life conceptually, structurally, visually and verbally.

News

BEST OF 2017: Behavioural economics may be a relatively young market research discipline, but it is proving to be influential to advertising as its use in measurement and strategy development continues apace.

Article

Digital transformation can be a nebulous concept but it’s necessary to do despite the difficulty in achieving it.

Article

Discusses companies that are changing the relationship with money in a mobile world and explains how Fintechs, open banking and mobile marketing have become part of this process.

Article

Explains how to effectively market to seniors, as many now feel disengaged and misunderstood, and highlights the importance of looking at older people through a different lens, enabling more compelling, and lucrative approaches.

News

LONDON: Papers from Marks & Spencer, BBC Radio 4, Barclays and Exterion Media are among the winners at the MRS Awards 2017, which recognise the effective use of market research.

Case Study

Notwithstanding lack of client data, media company Xaxis collaborated with charity GlobalGiving to raise funds for the Girl Fund.

Article

Provides learnings and simple solutions to several analytical and technical challenges faced by most mid-sized companies working in the insights and strategy sphere in the UK.

News

ORLANDO, FL: Amazon, the e-commerce giant, could soon become a truly major player in the advertising ecosystem, according to Kristin Lemkau, CMO of JPMorgan Chase & Co.

Case Study

The Big Issue, a charitable publication, successfully tackled the stigma around homelessness in the UK by launching its own brand of coffee.