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Article

This article examines the rise of online video and on-demand services, cutting across traditional TV audiences, though TV has retained its position as the dominant awareness-raising medium.

Article

This article outlines how brands need to redesign the customer experience to give consumers the feeling that exchanging their personal information is worthwhile, by seeking permission through creative engagement.

News

LONDON: As the UK gropes towards political stability, brands may have a role to play in reassuring consumers in the post-Brexit environment an industry figure has said.

Research Paper

This paper looks at how games can form an important part of survey methodology and contrasts their qualitative use with UX and design structures, in a study of the Indonesian finance sector.

Article

This paper describes a study by Yahoo! into content marketing, analysing the factors that drive the best experiences and aiming to create a measurement model to calculate the ROI value of content marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Barclays. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

News

LONDON: Britons are spending increasing amounts on live entertainment, with the greatest growth coming in Scotland, according to latest figures.

Article

This article explains how brands can use behavioural economics to be more successful.

Article

This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.

News

LONDON: Retailers are seeing the benefits of the rapid uptake of contactless card payments in faster payment times, shorter queues and improved customer satisfaction.

News

LONDON: Yesterday lunchtime was expected to be the UK's busiest high street shopping hour in the run-up to Christmas but rather than relax many consumers are preparing to go online during Christmas Day to hunt for bargains.

News

LONDON: Britons' spending on leisure activities is growing between five and seven times faster than that on groceries according to new research which suggests that they are using the savings on the latter to fund the former.

Case Study

This case study describes a campaign by TLC Marketing, a rewards company based in the UK, which targeted senior brand marketers to increase awareness of its services.

Article

This article explains how Barclays, the bank, has developed a new framework to measure sponsorship performance against a range of business objectives.

Case Study

This case study explains how Aviva, the British insurance company, used a humorous approach featuring a well-known character comedian to offset the price-focused approach of price-comparison websites.

Opinion

We all know that the impact of digital technologies has changed businesses profoundly. It has created an exciting time for leaders who can create new operating models, strategies and approaches.

News

LONDON: Online spending by UK consumers is set to reach £107bn in 2014, with expenditure on airlines accounting for the bulk of that, new figures have shown.

Article

This Company Profile from Euromonitor provides key details and analysis of American Express. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Opinion

This month's update leads with the seasonal clutch of predictions for the year ahead, from the likes of Aegis, Trendwatching.com and Mindshare.

News

NEW YORK: Barclaycard, the credit card, has successfully built brand awareness in the US by using relatively unfashionable digital channels like affiliate blogs, paid search and display ads.

Article

This event report describes how Barclaycard, the credit card brand, launched a new travel rewards product in the US.

Case Study

This case study describes how Barclaycard, the credit card company, sought to engage men through football offers.

Case Study

This case study describes a campaign in the UK by Barclaycard, the credit card company, across digital channels with a time-limited special offer.

Research Paper

Despite the growth in the number of brands with a presence on social media such as Facebook and YouTube, questions remain about how to conceptualise and measure people’s experiences with brands’ content on social media, and how to measure the value of people’s behaviour around such content to brands.

Research Paper

With the rapid growth of smartphone and smartphone application users, mobile apps have attracted an increasing amount of attention as an engaging platform for marketing communication.