Barbie Clarke, Marc Goodchild and Andrew Harrison, ESOMAR, Congress Odyssey, Athens, September 2010
This presentation is based on a study led by Dr. Barbie Clarke, Family Kids and Youth, with the support of Andrew Harrison, CEO, The Carphone Warehouse, and Marc Goodchild, Head of Interactive and On-Demand, BBC Children's.
Agnes Nairn, ESOMAR, Congress, Montreux, September 2009
Children’s economic influence is increasing, stimulating a rich youth research market. However,mounting criticism of the “commercialisation of childhood” has resulted in a plethora of (often conflicting) codes and regulations.
Barbie Clarke, Admap, May 2009, Issue 505, pp. 27-29
The article discusses the ethics governing research among children. It must comply with ethical standards as well as international law (including the United Nations Convention on the Rights of the Child).
Barbie Clarke, International Journal of Market Research, Vol. 48, No. 4, 2006, pp. 388-390
In this response to a previous Viewpoint by Agnes Nairn, Barbie Clarke agrees that, as recent heavy criticism suggests, marketers looking to promote goods to children should consider their approach very carefully.
Barbie Clarke and Joe Michael, Market Research Society, Annual Conference, 2003
This paper seeks to answer a major question: what are the ethical considerations when marketing to children? With growing concern, and criticism, voiced in the international press in recent months about marketing, advertising, and carrying out research with children, it is important to look closely at the background, arguments, and issues that surround the many forms of marketing that involve children as its target.