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Article

Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.

Article

Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.

Article

Outlines seven reasons why planners will remain relevant in the future.

Case Study

Virgin Media, a telephone, television and internet services company, increased demand for its productsin the UK by using its brand ambassador, Usain Bolt, to show what it's like to be the fastest.

Case Study

O2, a telecommunications company, launched the Free Screen Replacement programme to convince people in the UK to join O2 during the release of the new iPhone 8 and iPhone X.

Case Study

BT Sport Business, a group of sports television channels, increased sales and customer satisfaction among its main business clients, pubs, by introducing the Manager of the Month campaign for pub landlords in the UK.

Research Paper

This study examined consumers' motivations for participating in market research online communities (MROCs) and an integrative role of community identification in explaining its motivational antecedents and consequences.

News

LONDON: At least 20 English Premier League football matches a season will be streamed live and exclusively on Amazon from next year after the US e-commerce giant snapped up one of two final broadcast packages.

Case Study

BT Sport, a group of sports television channels, partnered with YouTube to generate audience data that would inform its media strategy and directly influence its creative solution in the UK.

Case Study

EE, a telecom brand, launched an episodic football series on YouTube, which used rival football content creators to appeal to young people in the UK.

Article

Reveals the books that influenced Louise Nolder, global brand development director at Secret Escapes.

Opinion

Some of the biggest sporting events in the world are losing traditional TV viewers. Ahead of this summer’s World Cup, brands are having to think differently when it comes to sports marketing, says Joe Weston, Director of We Are Social Sport.

Article

The YouTube Works for Brands Awards highlights how agencies and brands are using YouTube to deliver highly effective campaigns.

News

LONDON: Sky, the entertainment and communications company, was the biggest advertiser on traditional media (i.e., excluding internet advertising) in the UK in 2017, spending £197.1m over the year according to new data from Nielsen.

Case Study

BT Sport, the sports TV channel, used social media, OOH and media partnerships to increase awareness of its rights to broadcast cricket and grow sales in the UK.

Article

This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

Opinion

Gender equality is less a hot topic than a burning issue right now. With International Women’s Day on 8 March, the7stars’ Frances Revel delve into what Brits really think about gender equality in 2018 and how that might impact advertisers’ media strategies.

Article

Explains how EE created its own norms and methodology to create offers for its brand, helping to grow its cross-selling services.

Case Study

Interflora Denmark, the flower delivery network, mixed Nordic cultural heritage and botany to market its ASK brand of beer to men.

Data

This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry.

News

MADRID: Traditional Spanish telco Telefónica has announced a push into Latin America with its Movistar+ original content platform and the launch of the most expensive Spanish series ever made.

News

LONDON/GENEVA: UEFA, the governing body of football in Europe, intends to deliver more value for the premium sponsors of its various competitions, not least with a major push of the Champions League in Asia.

News

LONDON: Telephone boxes are rarely used to make calls and are alleged to be vehicles for smuggling advertising on to high streets, following increases in new applications as high as 900%, councils say.

Case Study

Eros International, one of India's biggest movie production houses, successfully launched a new movie despite a rival launching on the same day.

Article

Describes how Inmarsat Aviation launched its 'Bring it On' brand proposition and won orders from the likes of Qatar Airways, Lufthansa Group and British Airways owner, IAG.