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Article

This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.

Article

This article argues that flexibility and detailed planning are critical to taking full advantage of the predictive nature of real-time research.

Article

In this article Hugh Robertson, CEO and founding partner of RPM, shares the six books that have influenced him most.

Article

This article argues that UK retailers can improve relevance and increase returns for the 'Black Friday' sales event by using data generated in the previous year.

Article

This article argues that the most effective mobile ads are designed specifically for mobile, based on research into mobile ad formats conducted using a combination of live campaign data and in-lab testing.

Article

This report explores how big data can be used by broadcasters to improve their services, building on the views of key decision makers from 14 major media groups.

News

LONDON: A strong fourth quarter and increased digital inventory helped push the UK's out-of-home advertising sector over the £1bn mark for the first time in 2014, latest figures show.

Article

This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.

Article

This article explains the concept of 'media barter' - the exchange of products or services as part of a media buying deal.

News

LONDON: Google remains by some distance the world's leading media company but there are signs that the current order is set to change as a new report reveals two Chinese businesses have joined the top rankings.

News

LONDON: Satellite broadcaster BSkyB was the UK's biggest advertiser in 2013, upping its expenditure 9.5% to £264m, according to new data which also revealed that total spending was down 2.35% year on year.

Case Study

This case study describes a campaign by Argos, the UK catalogue retailer, which used social media and TV to capitalise on a national conversation surrounding the birth of a royal baby.

Article

This article summarises the highlights from the second day of Warc's MAP conference, on the theme of understanding the connected consumer.

Article

This report examines the major issues for programmatic - the automated buying and selling of online display ads - and provides 12 predictions for programmatic in 2014.

Article

This article examines and debunks the six recurring myths on which the 'TV is dead' narrative in the marketing world is based.

Article

Topics covered in this round-up of presentations from the 2013 MRS Annual Conference include Big Data, trust and transparency in the MR industry, the role of emotion and real-time research.

Article

This report provides an in-depth view of the major trends to impact the Technology, Media and Telecommunications sector in the coming year.

Article

Kieran Levis believes that Richard Rumelt's Good Strategy/Bad Strategy is the most sensible, readable recent book on strategy, a widely misunderstood and much abused subject.

News

NEW YORK: AT&T, American Express and Verizon are among the companies making the greatest use of real-time bidding (RTB) to buy online display ads, research from The Rubicon Project has stated.

Case Study

The challenge for american golf, the golf equipment retailer, was to achieve a step change in its business performance in the UK, without increasing its advertising budget.

News

LONDON: Amazon, the ecommerce giant, is opening a new research and development centre in the UK, tasked with creating the "next generation" of film and television services for digital devices.

Article

Despite engagement being dismissed by sceptics in some quarters as a 'vanity metric', most marketers see it as a central objective.

Article

John Billett's presentation looks at the demand for financial accountability in commercial communications; how to link business and commercial objectives, comms planning and implementation; reviewing the conflicts of interest between the CEO/FD axis, who demand proof of absolute effectiveness and the CMO/Procurement process, where measures of relative efficiency dominate; and topical learnings from original client research studies.

News

LONDON: Pay-TV operators in Europe are due to come under increasing pressure from rivals based in other markets and sectors, while also facing a difficult financial and regulatory climate.

Article

Gavin Meggs, strategic insight director, BSkyB presented at Warc's Datacentric conference in London addressing how to integrate data gathered from a multitude of sources and how a 'Single Customer View' can enhance behavioural targeting.