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Article

This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.

Case Study

This case study shows how Meat and Livestock Australia overcame the challenge of a divisive Australia Day by using the brand Lamb, which represents unity, to make Australia Day a celebration for all Australians.

Case Study

This case study looks at how Meat & Livestock Australia's brand 'Lamb' transformed a business experiencing five years of flat-line sales with the 'You Never Lamb Alone' campaign.

Case Study

This case study shows how Heinz, a condiments brand, used small wiener dogs in hotdog costumes to promote its condiments during the US Super Bowl.

Case Study

This case study explains how Airbnb, a travel accommodations brand, reached beyond its millennial audience with its 'Don't Go There, Live There' campaign in the US, which directly challenged how people were travelling.

Case Study

This case study looks at how Pepsi, the beverage brand, helped differentiate itself from other brands in the category with its #SayItWithPepsi campaign, launched in the US.

Case Study

This case study shows how KFC, the fast food brand, created a humorous fake 'clean eating' campaign to successfully launch its newest product in the UK.

Case Study

This case study demonstrates how Burger King, a fast food restaurant chain in New Zealand, convinced its customers that its burgers were grilled over flames by harnessing the nation's love for their BBQs.

Article

This article aims to provide marketers with an overview of Snapchat, the photo and video messaging platform, that has recently opened up to publishers and brands, and now reaches 41% of 18-34 year-olds.

Case Study

This case study demonstrates how investment and a brand campaign helped Lidl, a German discount supermarket chain in Ireland, achieve impressive growth and increase turnover in a challenging market.

Case Study

This case study explores how ALDI, the discount supermarket, stole share from the big 2 Australian supermarkets by celebrating the battle that is Christmas.

Case Study

This case study details Meat & Livestock Australia's 'Operation Boomerang' campaign that combined insightful strategy and provocative creative to increase Australians' appetite for lamb on Australia Day.

Case Study

This case study shows how Mike's Hard Lemonade Co., a North American beverage manufacturer, increased its relevance among the male millennial target in the North American market.

Article

This event report addresses how Pacific Life, the insurance group, has used LinkedIn as a platform for driving leads and sales.

Case Study

This case study describes how McCain's #Modifry campaign made use of foodie culture and inspired Canadian consumers to think about fries differently.

Case Study

This case study explains how Canadian Tire Retail gave customers a reason to buy gifts in its store by launching a new Christmas campaign.

Case Study

This case study illustrates how Uncle Ben's, a food brand, changed British families' cooking habits through an educational online video campaign.

Case Study

This case study describes how Australian underwear retailer BONDS changed the perception that its bras were an inferior product.

Case Study

This case study describes how PepsiCo in the UK increased sales of its snack brand Doritos to an older demographic without compromising the cool image appreciated by its core consumer group of 18-24 year-olds.

Case Study

This case study explains how kingsford Charcoal, a barbecue charcoal brand in the US, took a long-term approach to protecting its sales by promoting charcoal grilling over gas to young men.

Case Study

This case study reveals how Boston Pizza generated awareness and increased sales for its previously unloved ribs offering in Canada.

Case Study

This case study describes how OKA, a Quebecois cheese brand made by Agropur, took two different positioning approaches in its home Canadian province and in neighbouring Ontario, to grow sales volume in both.

Case Study

This case study explains how Selections Chartier, a wine company based in the Canadian province of Quebec, used a 'perfect meal' message to promote its product.

Opinion

For five years, every digital and marketing conference you went to had the same slide circulating. You know the one.

Case Study

This article explains how Carlsberg, the brewing company, successfully launched a cider brand in Switzerland.